SEOUL COMMERCIAL AREA

건대입구역(건대) 발달상권

광진구화양동· Area 275,082 m² · Area code 3120053 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠클럽 2025 Q4 · Seoul data

Estimated sales (quarter)₩296.3M▼ -34.4% YoY
Stores11▲ +57.1% YoY
Sales per store₩26.9M▼ -58.2% YoY

Reading this area Stores rose 57.1% from a year earlier while estimated sales stayed about the same (-34.4%), so sales per store fell 58.2%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -46.6%
Stores▲ +266.7%
Sales per store▼ -85.4%
Market size
Estimated sales (quarter)
₩296.3M
vs 2024Q4
-34.4%
Estimated transactions
2,326
Per-store economics
Estimated sales per store
₩26.9M
vs a year ago
-58.2%
Per transaction
₩127K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩296.3M – ₩958.4M
20212022202320242025
₩554.5M₩296.3M
Stores3 – 11
20212022202320242025
311
Sales per store₩26.9M – ₩293.8M
20212022202320242025
₩184.8M₩26.9M
Openings0 – 3
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -34.4%, stores YoY +57.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
+57.1%
Franchise share
0% (0/11)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩840.1M₩296.3M
Stores 2024 Q1 → 2025 Q4
611
Sales per store 2024 Q1 → 2025 Q4
₩140M₩26.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–115%
  • 11–1413%
  • 14–1725%
  • 17–2139%
  • 21–2418%
Age
  • 10s0%
  • 20s30%
  • 30s28%
  • 40s9%
  • 50s32%
  • 60+1%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon18%
  • Tue17%
  • Wed16%
  • Thu3%
  • Fri19%
  • Sat16%
  • Sun11%
Gender
  • Male73%
  • Female27%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩296.3M-34.4%11+57.1%₩26.9M-58.2%000%Possible crowding
2025Q3₩469.7M-14.5%11+83.3%₩42.7M-53.3%310%Possible crowding
2025Q2₩498.8M+1.7%9+50.0%₩55.4M-32.2%200%Possible crowding
2025Q1₩625.8M-25.5%7+16.7%₩89.4M-36.1%000%Possible crowding
2024Q4₩451.5M+0.3%7+16.7%₩64.5M-14.0%100%Possible crowding
2024Q3₩549M-10.9%60.0%₩91.5M-10.9%000%Mixed
2024Q2₩490.3M-31.0%60.0%₩81.7M-31.0%000%Mixed
2024Q1₩840.1M-12.3%60.0%₩140M-12.3%000%Mixed
2023Q4₩450M-33.3%60.0%₩75M-33.3%000%Mixed
2023Q3₩616.2M-21.3%60.0%₩102.7M-21.3%000%Mixed
2023Q2₩710.4M-15.9%60.0%₩118.4M-15.9%000%Mixed
2023Q1₩958.4M+39.4%6+20.0%₩159.7M+16.2%000%Growing
2022Q4₩674.2M-7.8%6+50.0%₩112.4M-38.6%000%Possible crowding
2022Q3₩783M+44.7%6+50.0%₩130.5M-3.5%000%Competition inflow
2022Q2₩844.9M-4.1%6+100.0%₩140.8M-52.1%100%Possible crowding
2022Q1₩687.5M+24.0%5+66.7%₩137.5M-25.6%100%Competition inflow
2021Q4₩731.4M4₩182.9M000%
2021Q3₩541.2M4₩135.3M100%
2021Q2₩881.4M3₩293.8M000%
2021Q1₩554.5M3₩184.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.