SEOUL COMMERCIAL AREA

장한평역(장한평) 발달상권

동대문구장안1동· Area 450,074 m² · Area code 3120066 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩275.1M▲ +3.5% YoY
Stores4±0.0% YoY
Sales per store₩68.8M▲ +3.5% YoY

Reading this area Estimated sales rose 3.5% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 3.5%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +29.1%
Stores▲ +100.0%
Sales per store▼ -35.5%
Market size
Estimated sales (quarter)
₩275.1M
vs 2024Q4
+3.5%
Estimated transactions
22,974
Per-store economics
Estimated sales per store
₩68.8M
vs a year ago
+3.5%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩206.4M – ₩275.1M
20212022202320242025
₩213.2M₩275.1M
Stores2 – 4
20212022202320242025
24
Sales per store₩58.9M – ₩134.5M
20212022202320242025
₩106.6M₩68.8M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share75% – 150%
20212022202320242025
100%75%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +3.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
75% (3/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩244.2M₩275.1M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩61M₩68.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1115%
  • 11–1423%
  • 14–1721%
  • 17–2135%
  • 21–246%
Age
  • 10s0%
  • 20s11%
  • 30s18%
  • 40s18%
  • 50s28%
  • 60+25%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon12%
  • Tue14%
  • Wed18%
  • Thu15%
  • Fri16%
  • Sat13%
  • Sun12%
Gender
  • Male46%
  • Female54%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩275.1M+3.5%40.0%₩68.8M+3.5%0075%Growing
2025Q3₩258.8M+9.9%40.0%₩64.7M+9.9%0075%Growing
2025Q2₩262.6M+8.1%40.0%₩65.6M+8.1%0075%Growing
2025Q1₩247.6M+1.4%40.0%₩61.9M+1.4%0075%Mixed
2024Q4₩265.8M-1.2%4+100.0%₩66.4M-50.6%0075%Possible crowding
2024Q3₩235.5M+0.2%4+100.0%₩58.9M-49.9%0075%Possible crowding
2024Q2₩242.8M+14.5%4+33.3%₩60.7M-14.1%0075%Competition inflow
2024Q1₩244.2M+15.2%4+33.3%₩61M-13.6%2075%Competition inflow
2023Q4₩268.9M+25.3%2-33.3%₩134.5M+88.0%00150%Mixed
2023Q3₩234.9M+13.8%2-33.3%₩117.5M+70.8%02150%Mixed
2023Q2₩212.1M-2.6%30.0%₩70.7M-2.6%10133%Mixed
2023Q1₩212M-0.4%3+50.0%₩70.7M-33.6%00100%Possible crowding
2022Q4₩214.6M-12.4%3+50.0%₩71.5M-41.6%00100%Possible crowding
2022Q3₩206.4M-6.7%3+50.0%₩68.8M-37.8%00100%Possible crowding
2022Q2₩217.7M-3.3%3+50.0%₩72.6M-35.6%10100%Possible crowding
2022Q1₩212.8M-0.1%20.0%₩106.4M-0.1%00150%Mixed
2021Q4₩245M2₩122.5M10150%
2021Q3₩221.1M2₩110.6M00100%
2021Q2₩225.2M2₩112.6M00100%
2021Q1₩213.2M2₩106.6M00100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.