SEOUL COMMERCIAL AREA

장한평역(장한평) 발달상권

동대문구장안1동· Area 450,074 m² · Area code 3120066 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,043.3M▲ +6.5% YoY
Stores17▼ -5.6% YoY
Sales per store₩120.2M▲ +12.8% YoY

Reading this area Against a year earlier, estimated sales +6.5%, stores -5.6% and sales per store +12.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +115.5%
Stores▲ +6.3%
Sales per store▲ +102.8%
Market size
Estimated sales (quarter)
₩2,043.3M
vs 2024Q4
+6.5%
Estimated transactions
43,426
Per-store economics
Estimated sales per store
₩120.2M
vs a year ago
+12.8%
Per transaction
₩47K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩926.1M – ₩2,074.5M
20212022202320242025
₩948.3M₩2,043.3M
Stores16 – 18
20212022202320242025
1617
Sales per store₩57.8M – ₩129.7M
20212022202320242025
₩59.3M₩120.2M
Openings0 – 1
20212022202320242025
01
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +6.5%, stores YoY -5.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
17
vs a year ago
-5.6%
Franchise share
0% (0/17)
Movement
Openings (rate)
1 (6%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩1,548.4M₩2,043.3M
Stores 2024 Q1 → 2025 Q4
1717
Sales per store 2024 Q1 → 2025 Q4
₩91.1M₩120.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1119%
  • 11–1432%
  • 14–1730%
  • 17–2119%
  • 21–240%
Age
  • 10s0%
  • 20s6%
  • 30s19%
  • 40s19%
  • 50s24%
  • 60+32%
Weekday / weekend
  • Weekday89%
  • Weekend11%
Day of week
  • Mon21%
  • Tue15%
  • Wed20%
  • Thu16%
  • Fri16%
  • Sat11%
  • Sun0%
Gender
  • Male47%
  • Female53%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,043.3M+6.5%17-5.6%₩120.2M+12.8%100%Mixed
2025Q3₩2,074.5M+15.6%16-11.1%₩129.7M+30.0%000%Mixed
2025Q2₩1,966M+34.7%16-5.9%₩122.9M+43.1%000%Mixed
2025Q1₩1,982.5M+28.0%16-5.9%₩123.9M+36.0%020%Mixed
2024Q4₩1,918.4M+26.8%18+5.9%₩106.6M+19.7%000%Growing
2024Q3₩1,794.8M+82.6%18+5.9%₩99.7M+72.5%100%Growing
2024Q2₩1,459.5M+32.5%170.0%₩85.9M+32.5%000%Growing
2024Q1₩1,548.4M+41.5%17+6.3%₩91.1M+33.2%000%Growing
2023Q4₩1,513.3M+32.8%17+6.3%₩89M+25.0%000%Growing
2023Q3₩982.7M-11.3%17+6.3%₩57.8M-16.5%110%Possible crowding
2023Q2₩1,101.2M-2.8%17+6.3%₩64.8M-8.5%100%Possible crowding
2023Q1₩1,094.3M+16.5%160.0%₩68.4M+16.5%000%Growing
2022Q4₩1,139.7M+11.9%160.0%₩71.2M+11.9%000%Growing
2022Q3₩1,107.4M+19.6%160.0%₩69.2M+19.6%000%Growing
2022Q2₩1,132.5M+10.0%160.0%₩70.8M+10.0%000%Growing
2022Q1₩939.1M-1.0%160.0%₩58.7M-1.0%000%Mixed
2021Q4₩1,018.1M16₩63.6M000%
2021Q3₩926.1M16₩57.9M000%
2021Q2₩1,029.7M16₩64.4M000%
2021Q1₩948.3M16₩59.3M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.