SEOUL COMMERCIAL AREA

장한평역(장한평) 발달상권

동대문구장안1동· Area 450,074 m² · Area code 3120066 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

가방 2025 Q4 · Seoul data

Estimated sales (quarter)₩127.5M▼ -51.6% YoY
Stores5±0.0% YoY
Sales per store₩25.5M▼ -51.6% YoY

Reading this area Against a year earlier, estimated sales -51.6%, stores 0.0% and sales per store -51.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q3 → 2025 Q4
Estimated sales▼ -13.1%
Stores▲ +66.7%
Sales per store▼ -47.9%
Market size
Estimated sales (quarter)
₩127.5M
vs 2024Q4
-51.6%
Estimated transactions
2,292
Per-store economics
Estimated sales per store
₩25.5M
vs a year ago
-51.6%
Per transaction
₩56K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩116.8M – ₩290.8M
20212022202320242025
₩127.5M
Stores2 – 5
20212022202320242025
25
Sales per store₩23.4M – ₩62.5M
20212022202320242025
₩25.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -51.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩131.4M₩127.5M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩26.3M₩25.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–110%
  • 11–1429%
  • 14–1722%
  • 17–2143%
  • 21–242%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s42%
  • 50s35%
  • 60+23%
Weekday / weekend
  • Weekday55%
  • Weekend45%
Day of week
  • Mon29%
  • Tue4%
  • Wed4%
  • Thu0%
  • Fri17%
  • Sat9%
  • Sun36%
Gender
  • Male93%
  • Female7%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩127.5M-51.6%50.0%₩25.5M-51.6%000%Mixed
2025Q3₩254.9M+26.2%50.0%₩51M+26.2%000%Growing
2025Q2₩246.5M+36.9%50.0%₩49.3M+36.9%000%Growing
2025Q1₩142.2M+8.3%50.0%₩28.4M+8.3%000%Growing
2024Q4₩263.5M-9.4%50.0%₩52.7M-9.4%000%Mixed
2024Q3₩202M+72.9%50.0%₩40.4M+72.9%000%Growing
2024Q2₩180M-9.3%50.0%₩36M-9.3%000%Mixed
2024Q1₩131.4M-41.7%5+25.0%₩26.3M-53.4%000%Possible crowding
2023Q4₩290.8M+119.1%5+25.0%₩58.2M+75.3%000%Growing
2023Q3₩116.8M-39.4%5+25.0%₩23.4M-51.5%000%Possible crowding
2023Q2₩198.6M-20.6%5+25.0%₩39.7M-36.5%100%Possible crowding
2023Q1₩225.3M+15.1%40.0%₩56.3M+15.1%000%Growing
2022Q4₩132.7M-21.9%40.0%₩33.2M-21.9%000%Mixed
2022Q3₩192.8M+31.3%4+33.3%₩48.2M-1.5%000%Mixed
2022Q2₩250.1M4+100.0%₩62.5M000%
2022Q1₩195.7M4+100.0%₩48.9M000%
2021Q4₩169.9M4₩42.5M100%
2021Q3₩146.8M3₩48.9M100%
2021Q22000%
2021Q12000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.