SEOUL COMMERCIAL AREA

장한평역(장한평) Developed area

Dongdaemun-gu (동대문구) 장안1동· Area 450,074 m² · Area code 3120066 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩75.2M▲ +6.5% YoY
Stores0YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -17.4%
Stores
Sales per store
Market size
Estimated sales (quarter)
₩75.2M
vs 2024Q4
+6.5%
Estimated transactions
1,386
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
₩54K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩64.1M – ₩141.3M
20212022202320242025
₩91M₩75.2M
Stores0 – 0
20212022202320242025
00
Sales per store
20212022202320242025
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share
20212022202320242025

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +6.5%, stores YoY .

Competition change stores, openings, closings, franchise
Competition
Stores
0
vs a year ago
Franchise share
 (5/0)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩65.6M₩75.2M
Stores 2024 Q1 → 2025 Q4
00
Sales per store 2024 Q1 → 2025 Q4

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0619%
  • 06–110%
  • 11–140%
  • 14–171%
  • 17–2132%
  • 21–2448%
Age
  • 10s0%
  • 20s8%
  • 30s26%
  • 40s27%
  • 50s25%
  • 60+14%
Weekday / weekend
  • Weekday64%
  • Weekend36%
Day of week
  • Mon9%
  • Tue10%
  • Wed18%
  • Thu13%
  • Fri14%
  • Sat20%
  • Sun16%
Gender
  • Male76%
  • Female24%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩75.2M+6.5%000
2025Q3₩78.4M-6.0%000
2025Q2₩80.6M-11.8%000
2025Q1₩67.2M+2.5%000
2024Q4₩70.6M+2.5%000
2024Q3₩83.4M-11.1%000
2024Q2₩91.4M-5.3%000
2024Q1₩65.6M-22.0%000
2023Q4₩68.9M-30.7%000
2023Q3₩93.8M-25.2%000
2023Q2₩96.5M-23.1%000
2023Q1₩84M+31.1%000
2022Q4₩99.5M-26.1%000
2022Q3₩125.3M+8.9%001
2022Q2₩125.5M-11.2%011
2022Q1₩64.1M-29.6%010
2021Q4₩134.7M000
2021Q3₩115.1M000
2021Q2₩141.3M000
2021Q1₩91M000
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.