SEOUL COMMERCIAL AREA

장한평역(장한평) Developed area

Dongdaemun-gu (동대문구) 장안1동· Area 450,074 m² · Area code 3120066 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩39,704.3M▲ +37.4% YoY
Stores54▲ +5.9% YoY
Sales per store₩735.3M▲ +29.8% YoY

Reading this area Estimated sales rose 37.4% from a year earlier while stores were up 5.9%, so sales per store also rose 29.8%. (vs a year earlier: Sales↑ · Stores↑ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +153.3%
Stores±0.0%
Sales per store▲ +153.3%
Market size
Estimated sales (quarter)
₩39,704.3M
vs 2024Q4
+37.4%
Estimated transactions
192,556
Per-store economics
Estimated sales per store
₩735.3M
vs a year ago
+29.8%
Per transaction
₩206K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩15,677M – ₩39,704.3M
20212022202320242025
₩15,677M₩39,704.3M
Stores51 – 55
20212022202320242025
5454
Sales per store₩290.3M – ₩735.3M
20212022202320242025
₩290.3M₩735.3M
Openings0 – 3
20212022202320242025
31
Closings0 – 3
20212022202320242025
10
Franchise share4% – 4%
20212022202320242025
4%4%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +37.4%, stores YoY +5.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
54
vs a year ago
+5.9%
Franchise share
4% (2/54)
Movement
Openings (rate)
1 (2%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩27,690.6M₩39,704.3M
Stores 2024 Q1 → 2025 Q4
5354
Sales per store 2024 Q1 → 2025 Q4
₩522.5M₩735.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1124%
  • 11–1436%
  • 14–1736%
  • 17–214%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s9%
  • 40s64%
  • 50s17%
  • 60+9%
Weekday / weekend
  • Weekday99%
  • Weekend1%
Day of week
  • Mon19%
  • Tue19%
  • Wed19%
  • Thu9%
  • Fri33%
  • Sat1%
  • Sun0%
Gender
  • Male61%
  • Female39%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩39,704.3M+37.4%54+5.9%₩735.3M+29.8%104%Sales↑ · Stores↑ · Per store↑
2025Q3₩34,987.6M+26.3%520.0%₩672.8M+26.3%014%Sales↑ · Stores→ · Per store↑
2025Q2₩34,732.5M+27.5%53+1.9%₩655.3M+25.1%214%Sales↑ · Stores→ · Per store↑
2025Q1₩36,529.1M+31.9%52-1.9%₩702.5M+34.5%104%Sales↑ · Stores→ · Per store↑
2024Q4₩28,892.7M-2.3%51-7.3%₩566.5M+5.3%014%Sales→ · Stores↓ · Per store↑
2024Q3₩27,711.5M-3.5%52-5.5%₩532.9M+2.0%004%Sales↓ · Stores↓ · Per store→
2024Q2₩27,248.6M-7.0%52-5.5%₩524M-1.7%014%Sales↓ · Stores↓ · Per store→
2024Q1₩27,690.6M-3.6%53-3.6%₩522.5M+0.0%024%Sales↓ · Stores↓ · Per store→
2023Q4₩29,581.8M+5.1%55+1.9%₩537.9M+3.2%004%Sales↑ · Stores→ · Per store↑
2023Q3₩28,723.6M+5.6%55+3.8%₩522.2M+1.8%004%Sales↑ · Stores↑ · Per store→
2023Q2₩29,310.6M+7.6%55+3.8%₩532.9M+3.7%004%Sales↑ · Stores↑ · Per store↑
2023Q1₩28,726.3M+3.8%550.0%₩522.3M+3.8%104%Sales↑ · Stores→ · Per store↑
2022Q4₩28,138.8M+5.2%540.0%₩521.1M+5.2%104%Sales↑ · Stores→ · Per store↑
2022Q3₩27,194.4M+1.6%530.0%₩513.1M+1.6%114%Sales→ · Stores→ · Per store→
2022Q2₩27,234.2M+2.5%53-3.6%₩513.9M+6.4%024%Sales→ · Stores↓ · Per store↑
2022Q1₩27,670.4M+76.5%55+1.9%₩503.1M+73.3%104%Sales↑ · Stores→ · Per store↑
2021Q4₩26,758.6M54₩495.5M324%
2021Q3₩26,766.8M53₩505M134%
2021Q2₩26,573.7M55₩483.2M104%
2021Q1₩15,677M54₩290.3M314%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.