SEOUL COMMERCIAL AREA

장한평역(장한평) 발달상권

동대문구장안1동· Area 450,074 m² · Area code 3120066 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩723.1M▼ -25.7% YoY
Stores17▲ +6.3% YoY
Sales per store₩42.5M▼ -30.0% YoY

Reading this area Stores rose 6.3% from a year earlier while estimated sales stayed about the same (-25.7%), so sales per store fell 30.0%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +101.4%
Stores▲ +30.8%
Sales per store▲ +54.0%
Market size
Estimated sales (quarter)
₩723.1M
vs 2024Q4
-25.7%
Estimated transactions
44,668
Per-store economics
Estimated sales per store
₩42.5M
vs a year ago
-30.0%
Per transaction
₩16K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩337.4M – ₩1,017.7M
20212022202320242025
₩359M₩723.1M
Stores12 – 17
20212022202320242025
1317
Sales per store₩27.2M – ₩63.6M
20212022202320242025
₩27.6M₩42.5M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share13% – 31%
20212022202320242025
15%24%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -25.7%, stores YoY +6.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
17
vs a year ago
+6.3%
Franchise share
24% (4/17)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩461.1M₩723.1M
Stores 2024 Q1 → 2025 Q4
1517
Sales per store 2024 Q1 → 2025 Q4
₩30.7M₩42.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–116%
  • 11–1454%
  • 14–1711%
  • 17–2124%
  • 21–244%
Age
  • 10s0%
  • 20s5%
  • 30s15%
  • 40s19%
  • 50s23%
  • 60+38%
Weekday / weekend
  • Weekday84%
  • Weekend16%
Day of week
  • Mon21%
  • Tue17%
  • Wed15%
  • Thu13%
  • Fri18%
  • Sat10%
  • Sun6%
Gender
  • Male65%
  • Female35%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩723.1M-25.7%17+6.3%₩42.5M-30.0%0024%Possible crowding
2025Q3₩1,006.2M+128.4%17+13.3%₩59.2M+101.6%1124%Growing
2025Q2₩1,017.7M+131.0%16+6.7%₩63.6M+116.5%2131%Growing
2025Q1₩950.3M+106.1%16+6.7%₩59.4M+93.2%0025%Growing
2024Q4₩972.9M+123.4%160.0%₩60.8M+123.4%1025%Growing
2024Q3₩440.5M-8.7%15-6.3%₩29.4M-2.6%1027%Shrinking
2024Q2₩440.6M-12.9%15-6.3%₩29.4M-7.1%1120%Shrinking
2024Q1₩461.1M-11.7%15-6.3%₩30.7M-5.8%0120%Shrinking
2023Q4₩435.4M-14.2%160.0%₩27.2M-14.2%0019%Mixed
2023Q3₩482.6M+1.1%16+14.3%₩30.2M-11.6%0019%Possible crowding
2023Q2₩505.8M+15.2%16+14.3%₩31.6M+0.8%2119%Mixed
2023Q1₩522.1M+30.4%16+14.3%₩32.6M+14.1%0013%Growing
2022Q4₩507.6M+36.0%16+23.1%₩31.7M+10.5%2013%Growing
2022Q3₩477.5M+41.5%14+16.7%₩34.1M+21.3%0014%Growing
2022Q2₩439.1M+7.6%14+16.7%₩31.4M-7.8%0014%Competition inflow
2022Q1₩400.5M+11.6%14+7.7%₩28.6M+3.6%1014%Growing
2021Q4₩373.2M13₩28.7M2115%
2021Q3₩337.4M12₩28.1M0017%
2021Q2₩408M12₩34M0117%
2021Q1₩359M13₩27.6M0015%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.