SEOUL COMMERCIAL AREA

마들역 발달상권

노원구상계9동· Area 38,976 m² · Area code 3120080 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,056.5M▼ -4.9% YoY
Stores18▼ -5.3% YoY
Sales per store₩58.7M▲ +0.4% YoY

Reading this area Estimated sales fell 4.9% from a year earlier and stores fell 5.3%. Sales per store are about the same at +0.4%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +21.0%
Stores▼ -18.2%
Sales per store▲ +47.8%
Market size
Estimated sales (quarter)
₩1,056.5M
vs 2024Q4
-4.9%
Estimated transactions
39,933
Per-store economics
Estimated sales per store
₩58.7M
vs a year ago
+0.4%
Per transaction
₩26K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩873.5M – ₩1,335M
20212022202320242025
₩873.5M₩1,056.5M
Stores16 – 22
20212022202320242025
2218
Sales per store₩39.7M – ₩78.5M
20212022202320242025
₩39.7M₩58.7M
Openings0 – 2
20212022202320242025
00
Closings0 – 3
20212022202320242025
00
Franchise share22% – 38%
20212022202320242025
27%22%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -4.9%, stores YoY -5.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
18
vs a year ago
-5.3%
Franchise share
22% (4/18)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,191.3M₩1,056.5M
Stores 2024 Q1 → 2025 Q4
1918
Sales per store 2024 Q1 → 2025 Q4
₩62.7M₩58.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–112%
  • 11–1422%
  • 14–1711%
  • 17–2148%
  • 21–2416%
Age
  • 10s1%
  • 20s6%
  • 30s20%
  • 40s22%
  • 50s27%
  • 60+25%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon13%
  • Tue15%
  • Wed14%
  • Thu16%
  • Fri16%
  • Sat17%
  • Sun9%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,056.5M-4.9%18-5.3%₩58.7M+0.4%0022%Shrinking
2025Q3₩1,081.2M+1.8%18-5.3%₩60.1M+7.5%0022%Possible recovery
2025Q2₩997.6M-18.9%180.0%₩55.4M-18.9%1122%Mixed
2025Q1₩897.1M-24.7%18-5.3%₩49.8M-20.5%1328%Shrinking
2024Q4₩1,110.7M-9.5%19+11.8%₩58.5M-19.0%1032%Possible crowding
2024Q3₩1,062.1M-13.0%19+18.8%₩55.9M-26.7%1126%Possible crowding
2024Q2₩1,229.8M-7.9%18+5.9%₩68.3M-13.0%1233%Possible crowding
2024Q1₩1,191.3M-0.4%19+11.8%₩62.7M-10.9%2032%Possible crowding
2023Q4₩1,227.1M-3.8%17-5.6%₩72.2M+1.9%1035%Shrinking
2023Q3₩1,220.5M-2.5%16-20.0%₩76.3M+21.9%1238%Possible recovery
2023Q2₩1,335M+16.3%17-19.0%₩78.5M+43.6%0035%Mixed
2023Q1₩1,196.2M+22.1%17-15.0%₩70.4M+43.7%1235%Mixed
2022Q4₩1,275.2M+16.6%18-10.0%₩70.8M+29.5%0233%Mixed
2022Q3₩1,251.8M+30.5%20-9.1%₩62.6M+43.6%1230%Mixed
2022Q2₩1,148.3M+11.8%21-4.5%₩54.7M+17.1%1029%Mixed
2022Q1₩979.6M+12.2%20-9.1%₩49M+23.4%1130%Mixed
2021Q4₩1,094.1M20₩54.7M0230%
2021Q3₩959.2M22₩43.6M1127%
2021Q2₩1,026.9M22₩46.7M1127%
2021Q1₩873.5M22₩39.7M0027%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.