SEOUL COMMERCIAL AREA

마들역 발달상권

노원구상계9동· Area 38,976 m² · Area code 3120080 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)₩89.1M▼ -30.1% YoY
Stores3▼ -25.0% YoY
Sales per store₩29.7M▼ -6.9% YoY

Reading this area Estimated sales fell 30.1% from a year earlier and stores fell 25.0%. Sales per store are down 6.9%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +617.2%
Stores▼ -40.0%
Sales per store▲ +1095.4%
Market size
Estimated sales (quarter)
₩89.1M
vs 2024Q4
-30.1%
Estimated transactions
12,187
Per-store economics
Estimated sales per store
₩29.7M
vs a year ago
-6.9%
Per transaction
₩7K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩11.6M – ₩134.3M
20212022202320242025
₩12.4M₩89.1M
Stores3 – 6
20212022202320242025
53
Sales per store₩2.3M – ₩33.6M
20212022202320242025
₩2.5M₩29.7M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
01
Franchise share17% – 33%
20212022202320242025
20%33%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -30.1%, stores YoY -25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
-25.0%
Franchise share
33% (1/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (25%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩111.5M₩89.1M
Stores 2024 Q1 → 2025 Q4
53
Sales per store 2024 Q1 → 2025 Q4
₩22.3M₩29.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0621%
  • 06–113%
  • 11–143%
  • 14–177%
  • 17–2131%
  • 21–2435%
Age
  • 10s7%
  • 20s17%
  • 30s21%
  • 40s11%
  • 50s22%
  • 60+22%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon9%
  • Tue10%
  • Wed14%
  • Thu20%
  • Fri15%
  • Sat17%
  • Sun15%
Gender
  • Male76%
  • Female24%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩89.1M-30.1%3-25.0%₩29.7M-6.9%0133%Shrinking
2025Q3₩90.4M-32.7%40.0%₩22.6M-32.7%0025%Mixed
2025Q2₩116.2M+10.3%40.0%₩29M+10.3%0025%Growing
2025Q1₩99.8M-10.5%4-20.0%₩24.9M+11.9%0025%Shrinking
2024Q4₩127.5M+9.9%4-20.0%₩31.9M+37.3%1125%Mixed
2024Q3₩134.3M+66.1%4-33.3%₩33.6M+149.1%0025%Mixed
2024Q2₩105.3M+6.8%4-33.3%₩26.3M+60.2%0125%Mixed
2024Q1₩111.5M+2.0%5-16.7%₩22.3M+22.4%0020%Possible recovery
2023Q4₩116.1M+2.0%5-16.7%₩23.2M+22.4%1220%Possible recovery
2023Q3₩80.9M-6.4%60.0%₩13.5M-6.4%0017%Mixed
2023Q2₩98.6M+42.2%60.0%₩16.4M+42.2%0017%Growing
2023Q1₩109.2M+548.4%60.0%₩18.2M+548.4%0017%Growing
2022Q4₩113.8M+204.1%60.0%₩19M+204.1%0017%Growing
2022Q3₩86.4M+643.0%6+20.0%₩14.4M+519.2%0017%Growing
2022Q2₩69.3M+287.0%6+20.0%₩11.6M+222.5%0017%Growing
2022Q1₩16.8M+35.6%6+20.0%₩2.8M+13.0%0017%Growing
2021Q4₩37.4M6₩6.2M2117%
2021Q3₩11.6M5₩2.3M0020%
2021Q2₩17.9M5₩3.6M0020%
2021Q1₩12.4M5₩2.5M0020%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.