SEOUL COMMERCIAL AREA

마들역 발달상권

노원구상계9동· Area 38,976 m² · Area code 3120080 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩939.6M▼ -7.8% YoY
Stores7▲ +16.7% YoY
Sales per store₩134.2M▼ -21.0% YoY

Reading this area Stores rose 16.7% from a year earlier while estimated sales stayed about the same (-7.8%), so sales per store fell 21.0%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +2.0%
Stores▲ +40.0%
Sales per store▼ -27.1%
Market size
Estimated sales (quarter)
₩939.6M
vs 2024Q4
-7.8%
Estimated transactions
106,511
Per-store economics
Estimated sales per store
₩134.2M
vs a year ago
-21.0%
Per transaction
₩9K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩921M – ₩1,105.9M
20212022202320242025
₩921M₩939.6M
Stores5 – 8
20212022202320242025
57
Sales per store₩124.4M – ₩209M
20212022202320242025
₩184.2M₩134.2M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share38% – 100%
20212022202320242025
60%43%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -7.8%, stores YoY +16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
+16.7%
Franchise share
43% (3/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,030.8M₩939.6M
Stores 2024 Q1 → 2025 Q4
57
Sales per store 2024 Q1 → 2025 Q4
₩206.2M₩134.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–117%
  • 11–1426%
  • 14–1722%
  • 17–2136%
  • 21–249%
Age
  • 10s1%
  • 20s10%
  • 30s24%
  • 40s22%
  • 50s23%
  • 60+20%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon12%
  • Tue12%
  • Wed16%
  • Thu13%
  • Fri16%
  • Sat17%
  • Sun14%
Gender
  • Male48%
  • Female52%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩939.6M-7.8%7+16.7%₩134.2M-21.0%0043%Possible crowding
2025Q3₩954.6M-8.6%7+40.0%₩136.4M-34.7%0143%Possible crowding
2025Q2₩995M-10.0%8+33.3%₩124.4M-32.5%2238%Possible crowding
2025Q1₩974.1M-5.5%6+20.0%₩162.4M-21.2%1083%Possible crowding
2024Q4₩1,019.4M+5.5%6+20.0%₩169.9M-12.0%1067%Competition inflow
2024Q3₩1,044.8M+8.3%50.0%₩209M+8.3%0280%Growing
2024Q2₩1,105.9M+11.0%6+20.0%₩184.3M-7.5%1083%Competition inflow
2024Q1₩1,030.8M+7.2%50.0%₩206.2M+7.2%00100%Growing
2023Q4₩965.9M+0.4%50.0%₩193.2M+0.4%00100%Mixed
2023Q3₩964.5M-1.2%50.0%₩192.9M-1.2%10100%Mixed
2023Q2₩996.4M+2.7%5-16.7%₩199.3M+23.2%0080%Possible recovery
2023Q1₩961.5M+3.7%5-16.7%₩192.3M+24.4%0080%Mixed
2022Q4₩961.7M+2.3%5-16.7%₩192.3M+22.7%0080%Possible recovery
2022Q3₩976.4M+3.0%5-16.7%₩195.3M+23.6%0180%Mixed
2022Q2₩970.3M+2.1%60.0%₩161.7M+2.1%0067%Mixed
2022Q1₩927.6M+0.7%6+20.0%₩154.6M-16.1%1067%Possible crowding
2021Q4₩940.4M6₩156.7M0050%
2021Q3₩947.7M6₩158M0050%
2021Q2₩950.2M6₩158.4M1050%
2021Q1₩921M5₩184.2M0060%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.