SEOUL COMMERCIAL AREA

마들역 발달상권

노원구상계9동· Area 38,976 m² · Area code 3120080 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩197.3M▼ -6.5% YoY
Stores3±0.0% YoY
Sales per store₩65.8M▼ -6.5% YoY

Reading this area Against a year earlier, estimated sales -6.5%, stores 0.0% and sales per store -6.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +15.0%
Stores±0.0%
Sales per store▲ +15.0%
Market size
Estimated sales (quarter)
₩197.3M
vs 2024Q4
-6.5%
Estimated transactions
11,927
Per-store economics
Estimated sales per store
₩65.8M
vs a year ago
-6.5%
Per transaction
₩17K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩171.6M – ₩270.7M
20212022202320242025
₩171.6M₩197.3M
Stores3 – 3
20212022202320242025
33
Sales per store₩57.2M – ₩90.2M
20212022202320242025
₩57.2M₩65.8M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share0% – 67%
20212022202320242025
67%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -6.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩188.3M₩197.3M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩62.8M₩65.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–110%
  • 11–143%
  • 14–1710%
  • 17–2151%
  • 21–2431%
Age
  • 10s1%
  • 20s10%
  • 30s20%
  • 40s20%
  • 50s27%
  • 60+22%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon10%
  • Tue13%
  • Wed15%
  • Thu15%
  • Fri17%
  • Sat15%
  • Sun14%
Gender
  • Male60%
  • Female40%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩197.3M-6.5%30.0%₩65.8M-6.5%000%Mixed
2025Q3₩196.9M-1.4%30.0%₩65.6M-1.4%000%Mixed
2025Q2₩196.8M-3.2%30.0%₩65.6M-3.2%000%Mixed
2025Q1₩178.4M-5.3%30.0%₩59.5M-5.3%000%Mixed
2024Q4₩211M+4.6%30.0%₩70.3M+4.6%000%Growing
2024Q3₩199.7M-1.6%30.0%₩66.6M-1.6%000%Mixed
2024Q2₩203.3M-1.5%30.0%₩67.8M-1.5%000%Mixed
2024Q1₩188.3M+9.5%30.0%₩62.8M+9.5%000%Growing
2023Q4₩201.8M-12.9%30.0%₩67.3M-12.9%000%Mixed
2023Q3₩203.1M-18.0%30.0%₩67.7M-18.0%000%Mixed
2023Q2₩206.5M-23.7%30.0%₩68.8M-23.7%000%Mixed
2023Q1₩171.9M-6.6%30.0%₩57.3M-6.6%010%Mixed
2022Q4₩231.6M+17.3%30.0%₩77.2M+17.3%0033%Growing
2022Q3₩247.6M+22.9%30.0%₩82.5M+22.9%0033%Growing
2022Q2₩270.7M+38.5%30.0%₩90.2M+38.5%0033%Growing
2022Q1₩184M+7.3%30.0%₩61.3M+7.3%0133%Growing
2021Q4₩197.5M3₩65.8M0067%
2021Q3₩201.5M3₩67.2M0067%
2021Q2₩195.4M3₩65.1M0067%
2021Q1₩171.6M3₩57.2M0167%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.