SEOUL COMMERCIAL AREA

마들역 Developed area

Nowon-gu (노원구) 상계9동· Area 38,976 m² · Area code 3120080 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩84.6M▼ -18.3% YoY
Stores4±0.0% YoY
Sales per store₩21.1M▼ -18.3% YoY

Reading this area Against a year earlier, estimated sales -18.3%, stores 0.0% and sales per store -18.3% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -41.4%
Stores▲ +33.3%
Sales per store▼ -56.0%
Market size
Estimated sales (quarter)
₩84.6M
vs 2024Q4
-18.3%
Estimated transactions
2,434
Per-store economics
Estimated sales per store
₩21.1M
vs a year ago
-18.3%
Per transaction
₩35K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩73.7M – ₩261.4M
20212022202320242025
₩144.3M₩84.6M
Stores3 – 4
20212022202320242025
34
Sales per store₩18.4M – ₩87.1M
20212022202320242025
₩48.1M₩21.1M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share0% – 33%
20212022202320242025
33%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -18.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (25%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩80.7M₩84.6M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩20.2M₩21.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–110%
  • 11–140%
  • 14–172%
  • 17–2138%
  • 21–2456%
Age
  • 10s0%
  • 20s6%
  • 30s25%
  • 40s31%
  • 50s26%
  • 60+11%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon14%
  • Tue7%
  • Wed15%
  • Thu15%
  • Fri20%
  • Sat22%
  • Sun7%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩84.6M-18.3%40.0%₩21.1M-18.3%010%Sales↓ · Stores→ · Per store↓
2025Q3₩108.8M-1.9%40.0%₩27.2M-1.9%0025%Sales→ · Stores→ · Per store→
2025Q2₩122.7M-16.7%40.0%₩30.7M-16.7%0025%Sales↓ · Stores→ · Per store↓
2025Q1₩73.7M-8.7%40.0%₩18.4M-8.7%0025%Sales↓ · Stores→ · Per store↓
2024Q4₩103.5M+38.7%40.0%₩25.9M+38.7%0025%Sales↑ · Stores→ · Per store↑
2024Q3₩110.9M+22.9%40.0%₩27.7M+22.9%0025%Sales↑ · Stores→ · Per store↑
2024Q2₩147.3M-3.5%4+33.3%₩36.8M-27.6%0025%Sales↓ · Stores↑ · Per store↓
2024Q1₩80.7M-26.4%4+33.3%₩20.2M-44.8%0025%Sales↓ · Stores↑ · Per store↓
2023Q4₩74.6M-69.5%4+33.3%₩18.7M-77.1%1125%Sales↓ · Stores↑ · Per store↓
2023Q3₩90.3M-64.7%4+33.3%₩22.6M-73.5%1025%Sales↓ · Stores↑ · Per store↓
2023Q2₩152.6M-41.6%30.0%₩50.9M-41.6%0033%Sales↓ · Stores→ · Per store↓
2023Q1₩109.7M-27.2%30.0%₩36.6M-27.2%0033%Sales↓ · Stores→ · Per store↓
2022Q4₩244.9M+19.3%30.0%₩81.6M+19.3%0033%Sales↑ · Stores→ · Per store↑
2022Q3₩255.6M+48.3%30.0%₩85.2M+48.3%0033%Sales↑ · Stores→ · Per store↑
2022Q2₩261.4M+35.0%30.0%₩87.1M+35.0%0033%Sales↑ · Stores→ · Per store↑
2022Q1₩150.7M+4.5%30.0%₩50.2M+4.5%0033%Sales↑ · Stores→ · Per store↑
2021Q4₩205.2M3₩68.4M0033%
2021Q3₩172.3M3₩57.4M0033%
2021Q2₩193.7M3₩64.6M1133%
2021Q1₩144.3M3₩48.1M0033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.