SEOUL COMMERCIAL AREA

망원역 발달상권

마포구망원1동· Area 67,876 m² · Area code 3120100 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩294.9M▼ -9.3% YoY
Stores5▼ -16.7% YoY
Sales per store₩59M▲ +8.9% YoY

Reading this area Estimated sales fell 9.3% from a year earlier and stores fell 16.7%. Sales per store are up 8.9%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +8.6%
Stores▼ -28.6%
Sales per store▲ +52.0%
Market size
Estimated sales (quarter)
₩294.9M
vs 2024Q4
-9.3%
Estimated transactions
9,047
Per-store economics
Estimated sales per store
₩59M
vs a year ago
+8.9%
Per transaction
₩33K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩244.9M – ₩769.9M
20212022202320242025
₩271.6M₩294.9M
Stores4 – 9
20212022202320242025
75
Sales per store₩30.6M – ₩128.3M
20212022202320242025
₩38.8M₩59M
Openings0 – 2
20212022202320242025
01
Closings0 – 3
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -9.3%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-16.7%
Franchise share
0% (0/5)
Movement
Openings (rate)
1 (20%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩453.5M₩294.9M
Stores 2024 Q1 → 2025 Q4
65
Sales per store 2024 Q1 → 2025 Q4
₩75.6M₩59M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–110%
  • 11–1433%
  • 14–176%
  • 17–2136%
  • 21–2422%
Age
  • 10s2%
  • 20s28%
  • 30s28%
  • 40s20%
  • 50s16%
  • 60+7%
Weekday / weekend
  • Weekday58%
  • Weekend42%
Day of week
  • Mon7%
  • Tue8%
  • Wed13%
  • Thu14%
  • Fri15%
  • Sat24%
  • Sun18%
Gender
  • Male56%
  • Female44%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩294.9M-9.3%5-16.7%₩59M+8.9%100%Shrinking
2025Q3₩420.9M-11.3%4-33.3%₩105.2M+33.0%010%Shrinking
2025Q2₩407.9M-30.1%5-16.7%₩81.6M-16.1%010%Shrinking
2025Q1₩288.5M-36.4%60.0%₩48.1M-36.4%000%Mixed
2024Q4₩325.1M-33.2%6-33.3%₩54.2M+0.2%000%Shrinking
2024Q3₩474.7M-27.5%6-33.3%₩79.1M+8.7%000%Shrinking
2024Q2₩583.6M-20.0%6-25.0%₩97.3M+6.7%000%Shrinking
2024Q1₩453.5M-32.6%6-25.0%₩75.6M-10.1%030%Shrinking
2023Q4₩486.8M-22.4%9+12.5%₩54.1M-31.0%000%Possible crowding
2023Q3₩655M-14.9%9+50.0%₩72.8M-43.3%100%Possible crowding
2023Q2₩729.3M+16.1%8+14.3%₩91.2M+1.6%000%Mixed
2023Q1₩672.3M+141.7%80.0%₩84M+141.7%000%Growing
2022Q4₩627.4M+156.2%80.0%₩78.4M+156.2%200%Growing
2022Q3₩769.9M+154.2%6-14.3%₩128.3M+196.5%120%Mixed
2022Q2₩628.3M+117.6%70.0%₩89.8M+117.6%010%Growing
2022Q1₩278.2M+2.4%8+14.3%₩34.8M-10.4%000%Possible crowding
2021Q4₩244.9M8₩30.6M210%
2021Q3₩302.9M7₩43.3M000%
2021Q2₩288.8M7₩41.3M110%
2021Q1₩271.6M7₩38.8M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.