SEOUL COMMERCIAL AREA

망원역 발달상권

마포구망원1동· Area 67,876 m² · Area code 3120100 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

화초 2025 Q4 · Seoul data

Estimated sales (quarter)₩3.3M▼ -53.1% YoY
Stores5▲ +66.7% YoY
Sales per store₩660K▼ -71.9% YoY

Reading this area Stores rose 66.7% from a year earlier while estimated sales stayed about the same (-53.1%), so sales per store fell 71.9%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2023 Q3 → 2025 Q4
Estimated sales▼ -56.2%
Stores▲ +66.7%
Sales per store▼ -73.7%
Market size
Estimated sales (quarter)
₩3.3M
vs 2024Q4
-53.1%
Estimated transactions
122
Per-store economics
Estimated sales per store
₩660K
vs a year ago
-71.9%
Per transaction
₩27K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3.3M – ₩15.5M
20212022202320242025
₩3.3M
Stores2 – 5
20212022202320242025
25
Sales per store₩660K – ₩5.2M
20212022202320242025
₩660K
Openings0 – 1
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -53.1%, stores YoY +66.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
+66.7%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩6.6M₩3.3M
Stores 2024 Q1 → 2025 Q4
35
Sales per store 2024 Q1 → 2025 Q4
₩2.2M₩660K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1111%
  • 11–1429%
  • 14–1746%
  • 17–2113%
  • 21–240%
Age
  • 10s0%
  • 20s22%
  • 30s12%
  • 40s43%
  • 50s11%
  • 60+12%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon22%
  • Tue40%
  • Wed0%
  • Thu25%
  • Fri0%
  • Sat13%
  • Sun0%
Gender
  • Male62%
  • Female38%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩3.3M-53.1%5+66.7%₩660K-71.9%000%Possible crowding
2025Q3₩7.8M-30.3%5+66.7%₩1.6M-58.2%100%Possible crowding
2025Q2₩12.4M-20.2%4+33.3%₩3.1M-40.2%000%Possible crowding
2025Q1₩11.6M+75.8%4+33.3%₩2.9M+31.9%100%Growing
2024Q4₩7M-41.3%30.0%₩2.3M-41.3%000%Mixed
2024Q3₩11.3M+49.5%30.0%₩3.8M+49.5%000%Growing
2024Q2₩15.5M3+50.0%₩5.2M000%
2024Q1₩6.6M3+50.0%₩2.2M000%
2023Q4₩12M3+50.0%₩4M000%
2023Q3₩7.5M3+50.0%₩2.5M100%
2023Q220.0%000%
2023Q120.0%000%
2022Q420.0%000%
2022Q320.0%000%
2022Q220.0%000%
2022Q120.0%000%
2021Q42000%
2021Q32000%
2021Q22000%
2021Q12000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.