SEOUL COMMERCIAL AREA

망원역 발달상권

마포구망원1동· Area 67,876 m² · Area code 3120100 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,848.6M▼ -6.8% YoY
Stores9▲ +12.5% YoY
Sales per store₩316.5M▼ -17.1% YoY

Reading this area Stores rose 12.5% from a year earlier while estimated sales stayed about the same (-6.8%), so sales per store fell 17.1%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +32.2%
Stores▲ +50.0%
Sales per store▼ -11.8%
Market size
Estimated sales (quarter)
₩2,848.6M
vs 2024Q4
-6.8%
Estimated transactions
270,663
Per-store economics
Estimated sales per store
₩316.5M
vs a year ago
-17.1%
Per transaction
₩11K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,154M – ₩3,397.5M
20212022202320242025
₩2,154M₩2,848.6M
Stores6 – 9
20212022202320242025
69
Sales per store₩287.4M – ₩566.2M
20212022202320242025
₩359M₩316.5M
Openings0 – 2
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share11% – 17%
20212022202320242025
17%11%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -6.8%, stores YoY +12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
+12.5%
Franchise share
11% (1/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩3,143M₩2,848.6M
Stores 2024 Q1 → 2025 Q4
89
Sales per store 2024 Q1 → 2025 Q4
₩392.9M₩316.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1121%
  • 11–1427%
  • 14–1729%
  • 17–2123%
  • 21–241%
Age
  • 10s0%
  • 20s10%
  • 30s22%
  • 40s19%
  • 50s22%
  • 60+27%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon20%
  • Tue16%
  • Wed15%
  • Thu14%
  • Fri17%
  • Sat14%
  • Sun3%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,848.6M-6.8%9+12.5%₩316.5M-17.1%0011%Possible crowding
2025Q3₩2,586.9M-9.2%9+12.5%₩287.4M-19.3%1011%Possible crowding
2025Q2₩3,044.8M-1.1%80.0%₩380.6M-1.1%0013%Mixed
2025Q1₩2,918.2M-7.2%80.0%₩364.8M-7.2%0013%Mixed
2024Q4₩3,055.4M-9.5%80.0%₩381.9M-9.5%0013%Mixed
2024Q3₩2,848.6M-6.7%80.0%₩356.1M-6.7%0013%Mixed
2024Q2₩3,079.4M-4.9%8+33.3%₩384.9M-28.7%0013%Possible crowding
2024Q1₩3,143M-0.6%8+33.3%₩392.9M-25.5%0013%Possible crowding
2023Q4₩3,374.8M+6.7%8+33.3%₩421.9M-20.0%0013%Competition inflow
2023Q3₩3,052.9M-0.9%8+33.3%₩381.6M-25.7%2013%Possible crowding
2023Q2₩3,238.1M+13.6%60.0%₩539.7M+13.6%0017%Growing
2023Q1₩3,163.3M-6.9%60.0%₩527.2M-6.9%0017%Mixed
2022Q4₩3,162M+15.4%60.0%₩527M+15.4%0017%Growing
2022Q3₩3,080.5M+23.7%60.0%₩513.4M+23.7%0017%Growing
2022Q2₩2,849.7M+23.5%60.0%₩474.9M+23.5%0017%Growing
2022Q1₩3,397.5M+57.7%60.0%₩566.2M+57.7%0017%Growing
2021Q4₩2,739.1M6₩456.5M0017%
2021Q3₩2,490.2M6₩415M0017%
2021Q2₩2,307.3M6₩384.6M0017%
2021Q1₩2,154M6₩359M0017%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.