SEOUL COMMERCIAL AREA

국회의사당역(국회의사당) Developed area

Yeongdeungpo-gu (영등포구) 여의동· Area 353,915 m² · Area code 3120148 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩5,047.2M▼ -15.0% YoY
Stores30▼ -11.8% YoY
Sales per store₩168.2M▼ -3.6% YoY

Reading this area Estimated sales fell 15.0% from a year earlier and stores fell 11.8%. Sales per store are down 3.6%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +38.4%
Stores▲ +25.0%
Sales per store▲ +10.7%
Market size
Estimated sales (quarter)
₩5,047.2M
vs 2024Q4
-15.0%
Estimated transactions
57,793
Per-store economics
Estimated sales per store
₩168.2M
vs a year ago
-3.6%
Per transaction
₩87K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3,483.8M – ₩6,390.3M
20212022202320242025
₩3,646.6M₩5,047.2M
Stores24 – 34
20212022202320242025
2430
Sales per store₩139.6M – ₩210.8M
20212022202320242025
₩151.9M₩168.2M
Openings0 – 4
20212022202320242025
20
Closings0 – 2
20212022202320242025
01
Franchise share17% – 22%
20212022202320242025
21%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -15.0%, stores YoY -11.8%.

Competition change stores, openings, closings, franchise
Competition
Stores
30
vs a year ago
-11.8%
Franchise share
20% (6/30)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (3%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩4,748M₩5,047.2M
Stores 2024 Q1 → 2025 Q4
3430
Sales per store 2024 Q1 → 2025 Q4
₩139.6M₩168.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1440%
  • 14–174%
  • 17–2139%
  • 21–2417%
Age
  • 10s0%
  • 20s13%
  • 30s34%
  • 40s22%
  • 50s17%
  • 60+13%
Weekday / weekend
  • Weekday88%
  • Weekend12%
Day of week
  • Mon15%
  • Tue17%
  • Wed20%
  • Thu19%
  • Fri17%
  • Sat8%
  • Sun4%
Gender
  • Male61%
  • Female39%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩5,047.2M-15.0%30-11.8%₩168.2M-3.6%0120%Shrinking
2025Q3₩4,570.9M-18.0%32-5.9%₩142.8M-12.9%0019%Shrinking
2025Q2₩5,129.7M-8.0%32-5.9%₩160.3M-2.3%0219%Shrinking
2025Q1₩4,969.9M+4.7%33-2.9%₩150.6M+7.8%1221%Growing
2024Q4₩5,936.1M+5.8%340.0%₩174.6M+5.8%0021%Growing
2024Q3₩5,575.6M-3.4%34+6.3%₩164M-9.1%1121%Possible crowding
2024Q2₩5,578.3M-10.0%34+6.3%₩164.1M-15.3%2221%Possible crowding
2024Q1₩4,748M-25.7%34+6.3%₩139.6M-30.1%3221%Possible crowding
2023Q4₩5,611.1M-7.0%34+17.2%₩165M-20.6%2118%Possible crowding
2023Q3₩5,774M+12.7%32+23.1%₩180.4M-8.5%0022%Competition inflow
2023Q2₩6,198.9M+28.7%32+23.1%₩193.7M+4.5%2122%Growing
2023Q1₩6,390.3M+51.7%32+28.0%₩199.7M+18.5%4019%Growing
2022Q4₩6,031.1M+14.4%29+16.0%₩208M-1.3%3017%Mixed
2022Q3₩5,124.7M+47.1%26+8.3%₩197.1M+35.8%1119%Growing
2022Q2₩4,817.7M+8.9%26+8.3%₩185.3M+0.6%1019%Mixed
2022Q1₩4,213.4M+15.5%25+4.2%₩168.5M+10.9%0020%Growing
2021Q4₩5,270M25₩210.8M1020%
2021Q3₩3,483.8M24₩145.2M0021%
2021Q2₩4,422.2M24₩184.3M0021%
2021Q1₩3,646.6M24₩151.9M2021%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.