SEOUL COMMERCIAL AREA

국회의사당역(국회의사당) 발달상권

영등포구여의동· Area 353,915 m² · Area code 3120148 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩11,248.7M▼ -13.2% YoY
Stores22±0.0% YoY
Sales per store₩511.3M▼ -13.2% YoY

Reading this area Against a year earlier, estimated sales -13.2%, stores 0.0% and sales per store -13.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +146.8%
Stores▼ -35.3%
Sales per store▲ +281.4%
Market size
Estimated sales (quarter)
₩11,248.7M
vs 2024Q4
-13.2%
Estimated transactions
210,786
Per-store economics
Estimated sales per store
₩511.3M
vs a year ago
-13.2%
Per transaction
₩53K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4,558.3M – ₩14,860.3M
20212022202320242025
₩4,558.3M₩11,248.7M
Stores20 – 34
20212022202320242025
3422
Sales per store₩134.1M – ₩707.6M
20212022202320242025
₩134.1M₩511.3M
Openings0 – 2
20212022202320242025
00
Closings0 – 5
20212022202320242025
00
Franchise share14% – 30%
20212022202320242025
15%23%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -13.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
22
vs a year ago
0.0%
Franchise share
23% (5/22)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩10,508.1M₩11,248.7M
Stores 2024 Q1 → 2025 Q4
2322
Sales per store 2024 Q1 → 2025 Q4
₩456.9M₩511.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–069%
  • 06–112%
  • 11–1427%
  • 14–174%
  • 17–2122%
  • 21–2436%
Age
  • 10s0%
  • 20s10%
  • 30s26%
  • 40s27%
  • 50s22%
  • 60+15%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon15%
  • Tue15%
  • Wed20%
  • Thu17%
  • Fri15%
  • Sat9%
  • Sun9%
Gender
  • Male63%
  • Female37%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩11,248.7M-13.2%220.0%₩511.3M-13.2%0023%Mixed
2025Q3₩12,217.6M+13.5%220.0%₩555.3M+13.5%1023%Growing
2025Q2₩14,860.3M+8.6%21-8.7%₩707.6M+18.9%1124%Mixed
2025Q1₩10,296.5M-2.0%20-13.0%₩514.8M+12.7%1230%Possible recovery
2024Q4₩12,966.1M+5.1%22-12.0%₩589.4M+19.4%0023%Mixed
2024Q3₩10,763.6M-8.6%22-12.0%₩489.3M+3.9%0123%Shrinking
2024Q2₩13,683.3M+6.4%23-17.9%₩594.9M+29.5%0022%Mixed
2024Q1₩10,508.1M-3.8%23-14.8%₩456.9M+12.9%0222%Shrinking
2023Q4₩12,336.4M+7.7%25-10.7%₩493.5M+20.6%2220%Mixed
2023Q3₩11,776.8M-10.2%25-10.7%₩471.1M+0.6%1320%Shrinking
2023Q2₩12,866.1M-8.7%28-15.2%₩459.5M+7.6%1014%Shrinking
2023Q1₩10,926.9M+56.6%27-20.6%₩404.7M+97.2%0215%Mixed
2022Q4₩11,458.9M+22.9%28-17.6%₩409.2M+49.3%0018%Mixed
2022Q3₩13,115.3M+120.1%28-15.2%₩468.4M+159.4%0518%Mixed
2022Q2₩14,091.4M+89.6%33-2.9%₩427M+95.3%0115%Growing
2022Q1₩6,976.4M+53.0%340.0%₩205.2M+53.0%0015%Growing
2021Q4₩9,322.6M34₩274.2M2115%
2021Q3₩5,958.9M33₩180.6M1215%
2021Q2₩7,432.4M34₩218.6M1115%
2021Q1₩4,558.3M34₩134.1M0015%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.