SEOUL COMMERCIAL AREA

국회의사당역(국회의사당) Developed area

Yeongdeungpo-gu (영등포구) 여의동· Area 353,915 m² · Area code 3120148 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

청과상 2025 Q4 · Seoul data

Estimated sales (quarter)₩2.5M▼ -85.2% YoY
Stores6▼ -25.0% YoY
Sales per store₩409K▼ -80.3% YoY

Reading this area Estimated sales fell 85.2% from a year earlier and stores fell 25.0%. Sales per store are down 80.3%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -72.8%
Stores▲ +20.0%
Sales per store▼ -77.3%
Market size
Estimated sales (quarter)
₩2.5M
vs 2024Q4
-85.2%
Estimated transactions
519
Per-store economics
Estimated sales per store
₩409K
vs a year ago
-80.3%
Per transaction
₩5K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2.5M – ₩62.1M
20212022202320242025
₩9M₩2.5M
Stores5 – 8
20212022202320242025
56
Sales per store₩409K – ₩7.8M
20212022202320242025
₩1.8M₩409K
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -85.2%, stores YoY -25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
-25.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩13.2M₩2.5M
Stores 2024 Q1 → 2025 Q4
86
Sales per store 2024 Q1 → 2025 Q4
₩1.6M₩409K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1131%
  • 11–1452%
  • 14–176%
  • 17–2110%
  • 21–240%
Age
  • 10s0%
  • 20s18%
  • 30s42%
  • 40s16%
  • 50s21%
  • 60+3%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon24%
  • Tue19%
  • Wed3%
  • Thu7%
  • Fri19%
  • Sat6%
  • Sun21%
Gender
  • Male40%
  • Female60%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2.5M-85.2%6-25.0%₩409K-80.3%000%Shrinking
2025Q3₩7.2M-81.2%6-25.0%₩1.2M-74.9%000%Shrinking
2025Q2₩18.1M-70.9%6-25.0%₩3M-61.2%000%Shrinking
2025Q1₩4.5M-65.6%6-25.0%₩756K-54.1%020%Shrinking
2024Q4₩16.6M+11.2%80.0%₩2.1M+11.2%000%Growing
2024Q3₩38.5M+85.0%8+14.3%₩4.8M+61.9%110%Growing
2024Q2₩62.1M+227.9%8+33.3%₩7.8M+145.9%000%Growing
2024Q1₩13.2M+3.3%8+60.0%₩1.6M-35.4%000%Competition inflow
2023Q4₩14.9M+78.3%8+60.0%₩1.9M+11.5%100%Growing
2023Q3₩20.8M+118.5%7+40.0%₩3M+56.0%100%Growing
2023Q2₩18.9M+46.5%6+20.0%₩3.2M+22.1%100%Growing
2023Q1₩12.8M+178.0%50.0%₩2.6M+178.0%000%Growing
2022Q4₩8.4M-30.5%50.0%₩1.7M-30.5%000%Mixed
2022Q3₩9.5M-36.3%50.0%₩1.9M-36.3%000%Mixed
2022Q2₩12.9M+22.3%50.0%₩2.6M+22.3%000%Growing
2022Q1₩4.6M-49.0%50.0%₩918K-49.0%000%Mixed
2021Q4₩12.1M5₩2.4M000%
2021Q3₩14.9M5₩3M000%
2021Q2₩10.6M5₩2.1M000%
2021Q1₩9M5₩1.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.