SEOUL COMMERCIAL AREA

국회의사당역(국회의사당) Developed area

Yeongdeungpo-gu (영등포구) 여의동· Area 353,915 m² · Area code 3120148 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,087M▼ -18.3% YoY
Stores17▲ +13.3% YoY
Sales per store₩63.9M▼ -27.9% YoY

Reading this area Stores rose 13.3% from a year earlier while estimated sales stayed about the same (-18.3%), so sales per store fell 27.9%. (vs a year earlier: Sales↓ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -12.4%
Stores▲ +41.7%
Sales per store▼ -38.2%
Market size
Estimated sales (quarter)
₩1,087M
vs 2024Q4
-18.3%
Estimated transactions
75,686
Per-store economics
Estimated sales per store
₩63.9M
vs a year ago
-27.9%
Per transaction
₩14K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩998.5M – ₩1,573.5M
20212022202320242025
₩1,241.1M₩1,087M
Stores12 – 18
20212022202320242025
1217
Sales per store₩63.9M – ₩112.4M
20212022202320242025
₩103.4M₩63.9M
Openings0 – 4
20212022202320242025
01
Closings0 – 2
20212022202320242025
21
Franchise share61% – 93%
20212022202320242025
83%88%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -18.3%, stores YoY +13.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
17
vs a year ago
+13.3%
Franchise share
88% (15/17)
Movement
Openings (rate)
1 (3%)
Closings (rate)
1 (3%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,299.8M₩1,087M
Stores 2024 Q1 → 2025 Q4
1517
Sales per store 2024 Q1 → 2025 Q4
₩86.7M₩63.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–117%
  • 11–1446%
  • 14–1713%
  • 17–2131%
  • 21–244%
Age
  • 10s1%
  • 20s17%
  • 30s39%
  • 40s24%
  • 50s14%
  • 60+6%
Weekday / weekend
  • Weekday84%
  • Weekend16%
Day of week
  • Mon15%
  • Tue16%
  • Wed20%
  • Thu17%
  • Fri17%
  • Sat7%
  • Sun9%
Gender
  • Male58%
  • Female42%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩1,087M-18.3%17+13.3%₩63.9M-27.9%1188%Sales↓ · Stores↑ · Per store↓
2025Q3₩1,261.4M-5.0%17+13.3%₩74.2M-16.2%0088%Sales↓ · Stores↑ · Per store↓
2025Q2₩1,319M-8.1%17+13.3%₩77.6M-18.9%3088%Sales↓ · Stores↑ · Per store↓
2025Q1₩998.5M-23.2%150.0%₩66.6M-23.2%1193%Sales↓ · Stores→ · Per store↓
2024Q4₩1,330.3M+1.3%15-11.8%₩88.7M+14.8%2093%Sales→ · Stores↓ · Per store↑
2024Q3₩1,327.9M-8.2%15-16.7%₩88.5M+10.2%0080%Sales↓ · Stores↓ · Per store↑
2024Q2₩1,435.3M-2.0%15-6.3%₩95.7M+4.5%0080%Sales→ · Stores↓ · Per store↑
2024Q1₩1,299.8M-10.3%15-6.3%₩86.7M-4.3%0280%Sales↓ · Stores↓ · Per store↓
2023Q4₩1,313.7M-7.3%17+6.3%₩77.3M-12.8%1171%Sales↓ · Stores↑ · Per store↓
2023Q3₩1,446.5M-6.9%18+20.0%₩80.4M-22.4%4161%Sales↓ · Stores↑ · Per store↓
2023Q2₩1,464.9M-6.9%16+14.3%₩91.6M-18.5%0163%Sales↓ · Stores↑ · Per store↓
2023Q1₩1,448.5M+14.6%16+14.3%₩90.5M+0.3%2169%Sales↑ · Stores↑ · Per store→
2022Q4₩1,417.8M+11.2%16+14.3%₩88.6M-2.7%1063%Sales↑ · Stores↑ · Per store→
2022Q3₩1,552.9M+21.3%15+15.4%₩103.5M+5.2%2267%Sales↑ · Stores↑ · Per store↑
2022Q2₩1,573.5M+8.5%14+7.7%₩112.4M+0.8%0079%Sales↑ · Stores↑ · Per store→
2022Q1₩1,263.8M+1.8%14+16.7%₩90.3M-12.7%0079%Sales→ · Stores↑ · Per store↓
2021Q4₩1,274.7M14₩91.1M1079%
2021Q3₩1,279.9M13₩98.5M1085%
2021Q2₩1,449.5M13₩111.5M2177%
2021Q1₩1,241.1M12₩103.4M0283%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.