SEOUL COMMERCIAL AREA

국회의사당역(국회의사당) 발달상권

영등포구여의동· Area 353,915 m² · Area code 3120148 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,517.6M▼ -8.3% YoY
Stores21▲ +16.7% YoY
Sales per store₩119.9M▼ -21.4% YoY

Reading this area Stores rose 16.7% from a year earlier while estimated sales stayed about the same (-8.3%), so sales per store fell 21.4%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +1.2%
Stores▼ -12.5%
Sales per store▲ +15.7%
Market size
Estimated sales (quarter)
₩2,517.6M
vs 2024Q4
-8.3%
Estimated transactions
166,784
Per-store economics
Estimated sales per store
₩119.9M
vs a year ago
-21.4%
Per transaction
₩15K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,134M – ₩2,812.4M
20212022202320242025
₩2,487.5M₩2,517.6M
Stores16 – 24
20212022202320242025
2421
Sales per store₩103.6M – ₩165.4M
20212022202320242025
₩103.6M₩119.9M
Openings0 – 4
20212022202320242025
11
Closings0 – 4
20212022202320242025
00
Franchise share30% – 60%
20212022202320242025
38%57%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -8.3%, stores YoY +16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
21
vs a year ago
+16.7%
Franchise share
57% (12/21)
Movement
Openings (rate)
1 (3%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩2,646.8M₩2,517.6M
Stores 2024 Q1 → 2025 Q4
1621
Sales per store 2024 Q1 → 2025 Q4
₩165.4M₩119.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–1112%
  • 11–1447%
  • 14–1710%
  • 17–2121%
  • 21–246%
Age
  • 10s0%
  • 20s15%
  • 30s36%
  • 40s26%
  • 50s16%
  • 60+7%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon15%
  • Tue18%
  • Wed19%
  • Thu17%
  • Fri18%
  • Sat7%
  • Sun5%
Gender
  • Male53%
  • Female47%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,517.6M-8.3%21+16.7%₩119.9M-21.4%1057%Possible crowding
2025Q3₩2,681.2M+11.3%21+16.7%₩127.7M-4.6%1152%Competition inflow
2025Q2₩2,680.1M+2.7%20+11.1%₩134M-7.5%4060%Possible crowding
2025Q1₩2,194.9M-17.1%18+12.5%₩121.9M-26.3%0056%Possible crowding
2024Q4₩2,744.3M+6.5%18+12.5%₩152.5M-5.4%0056%Competition inflow
2024Q3₩2,409.9M-5.5%18+12.5%₩133.9M-16.0%3156%Possible crowding
2024Q2₩2,608.9M-7.2%18+5.9%₩144.9M-12.4%3144%Possible crowding
2024Q1₩2,646.8M-1.3%16-5.9%₩165.4M+4.9%1050%Possible recovery
2023Q4₩2,577.7M-7.4%16-20.0%₩161.1M+15.8%2144%Shrinking
2023Q3₩2,549.9M-5.7%16-27.3%₩159.4M+29.7%0138%Shrinking
2023Q2₩2,812.4M+1.7%17-22.7%₩165.4M+31.6%0035%Possible recovery
2023Q1₩2,681.8M+25.7%17-15.0%₩157.8M+47.8%1435%Mixed
2022Q4₩2,782.8M+8.0%200.0%₩139.1M+8.0%1430%Growing
2022Q3₩2,703.1M+11.0%220.0%₩122.9M+11.0%0032%Growing
2022Q2₩2,765M+5.3%22-4.3%₩125.7M+10.1%2032%Mixed
2022Q1₩2,134M-14.2%20-16.7%₩106.7M+2.9%0235%Shrinking
2021Q4₩2,576.5M20₩128.8M2445%
2021Q3₩2,434.6M22₩110.7M0141%
2021Q2₩2,625.5M23₩114.2M0139%
2021Q1₩2,487.5M24₩103.6M1038%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.