SEOUL COMMERCIAL AREA

방배역 발달상권

서초구방배1동· Area 193,617 m² · Area code 3120166 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,271.3M▲ +35.6% YoY
Stores11±0.0% YoY
Sales per store₩115.6M▲ +35.6% YoY

Reading this area Estimated sales rose 35.6% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 35.6%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +57.6%
Stores▲ +37.5%
Sales per store▲ +14.6%
Market size
Estimated sales (quarter)
₩1,271.3M
vs 2024Q4
+35.6%
Estimated transactions
93,702
Per-store economics
Estimated sales per store
₩115.6M
vs a year ago
+35.6%
Per transaction
₩14K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩787.4M – ₩1,432.1M
20212022202320242025
₩806.5M₩1,271.3M
Stores8 – 12
20212022202320242025
811
Sales per store₩71.6M – ₩143.2M
20212022202320242025
₩100.8M₩115.6M
Openings0 – 2
20212022202320242025
11
Closings0 – 2
20212022202320242025
10
Franchise share33% – 78%
20212022202320242025
63%64%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +35.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
0.0%
Franchise share
64% (7/11)
Movement
Openings (rate)
1 (6%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩896.3M₩1,271.3M
Stores 2024 Q1 → 2025 Q4
1111
Sales per store 2024 Q1 → 2025 Q4
₩81.5M₩115.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1118%
  • 11–1431%
  • 14–1726%
  • 17–2122%
  • 21–242%
Age
  • 10s1%
  • 20s8%
  • 30s14%
  • 40s24%
  • 50s21%
  • 60+31%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon12%
  • Tue17%
  • Wed16%
  • Thu14%
  • Fri16%
  • Sat14%
  • Sun11%
Gender
  • Male40%
  • Female60%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,271.3M+35.6%110.0%₩115.6M+35.6%1064%Growing
2025Q3₩1,247.9M+58.5%10-9.1%₩124.8M+74.3%0070%Mixed
2025Q2₩1,432.1M+46.7%10-9.1%₩143.2M+61.4%1070%Mixed
2025Q1₩820.3M-8.5%9-18.2%₩91.1M+11.9%2278%Shrinking
2024Q4₩937.7M-4.6%110.0%₩85.2M-4.6%0045%Mixed
2024Q3₩787.4M-4.6%110.0%₩71.6M-4.6%0045%Mixed
2024Q2₩976M+1.4%110.0%₩88.7M+1.4%1045%Mixed
2024Q1₩896.3M+3.9%110.0%₩81.5M+3.9%0036%Growing
2023Q4₩982.8M+0.8%11-8.3%₩89.3M+9.9%0036%Possible recovery
2023Q3₩824.9M-18.9%110.0%₩75M-18.9%0036%Mixed
2023Q2₩962.5M-9.6%11+10.0%₩87.5M-17.8%0036%Possible crowding
2023Q1₩862.6M-5.9%11+10.0%₩78.4M-14.4%0136%Possible crowding
2022Q4₩975.3M-3.1%12+20.0%₩81.3M-19.3%2133%Possible crowding
2022Q3₩1,017.2M+14.2%11+10.0%₩92.5M+3.8%1036%Growing
2022Q2₩1,064.9M+13.2%10+11.1%₩106.5M+1.8%0040%Mixed
2022Q1₩916.6M+13.7%10+25.0%₩91.7M-9.1%0040%Competition inflow
2021Q4₩1,006.9M10₩100.7M0140%
2021Q3₩890.7M10₩89.1M1050%
2021Q2₩941M9₩104.6M1056%
2021Q1₩806.5M8₩100.8M1163%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.