SEOUL COMMERCIAL AREA

방배역 Developed area

Seocho-gu (서초구) 방배1동· Area 193,617 m² · Area code 3120166 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩6,045.1M▲ +4.0% YoY
Stores25▲ +4.2% YoY
Sales per store₩241.8M▼ -0.2% YoY

Reading this area Against a year earlier, estimated sales +4.0%, stores +4.2% and sales per store -0.2% do not read in one direction. (vs a year earlier: Sales↑ · Stores↑ · Per store→)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +4.6%
Stores▲ +25.0%
Sales per store▼ -16.3%
Market size
Estimated sales (quarter)
₩6,045.1M
vs 2024Q4
+4.0%
Estimated transactions
289,720
Per-store economics
Estimated sales per store
₩241.8M
vs a year ago
-0.2%
Per transaction
₩21K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩5,188M – ₩6,762.1M
20212022202320242025
₩5,777.8M₩6,045.1M
Stores19 – 25
20212022202320242025
2025
Sales per store₩234.4M – ₩355.9M
20212022202320242025
₩288.9M₩241.8M
Openings0 – 3
20212022202320242025
20
Closings0 – 2
20212022202320242025
10
Franchise share12% – 19%
20212022202320242025
15%12%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +4.0%, stores YoY +4.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
25
vs a year ago
+4.2%
Franchise share
12% (3/25)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩5,956.3M₩6,045.1M
Stores 2024 Q1 → 2025 Q4
2425
Sales per store 2024 Q1 → 2025 Q4
₩248.2M₩241.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1117%
  • 11–1431%
  • 14–1734%
  • 17–2117%
  • 21–241%
Age
  • 10s0%
  • 20s4%
  • 30s15%
  • 40s14%
  • 50s25%
  • 60+42%
Weekday / weekend
  • Weekday88%
  • Weekend12%
Day of week
  • Mon18%
  • Tue17%
  • Wed18%
  • Thu14%
  • Fri20%
  • Sat10%
  • Sun2%
Gender
  • Male47%
  • Female53%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩6,045.1M+4.0%25+4.2%₩241.8M-0.2%0012%Sales↑ · Stores↑ · Per store→
2025Q3₩6,030.5M-2.8%25+4.2%₩241.2M-6.7%0012%Sales→ · Stores↑ · Per store↓
2025Q2₩6,018.9M+1.7%25+4.2%₩240.8M-2.4%0012%Sales→ · Stores↑ · Per store→
2025Q1₩5,860.7M-1.6%25+4.2%₩234.4M-5.5%1012%Sales→ · Stores↑ · Per store↓
2024Q4₩5,812.9M-6.5%24+14.3%₩242.2M-18.1%0013%Sales↓ · Stores↑ · Per store↓
2024Q3₩6,206.4M+3.6%24+14.3%₩258.6M-9.4%0013%Sales↑ · Stores↑ · Per store↓
2024Q2₩5,920.1M-4.2%24+14.3%₩246.7M-16.2%2213%Sales↓ · Stores↑ · Per store↓
2024Q1₩5,956.3M-3.8%24+14.3%₩248.2M-15.8%3113%Sales↓ · Stores↑ · Per store↓
2023Q4₩6,213.9M-1.8%21-4.5%₩295.9M+2.8%0019%Sales→ · Stores↓ · Per store→
2023Q3₩5,993.5M-7.2%210.0%₩285.4M-7.2%0019%Sales↓ · Stores→ · Per store↓
2023Q2₩6,179.1M-6.4%21+10.5%₩294.2M-15.3%1019%Sales↓ · Stores↑ · Per store↓
2023Q1₩6,189M-8.5%21+10.5%₩294.7M-17.2%0114%Sales↓ · Stores↑ · Per store↓
2022Q4₩6,330M+5.9%22+15.8%₩287.7M-8.5%2114%Sales↑ · Stores↑ · Per store↓
2022Q3₩6,459.3M+24.5%21+5.0%₩307.6M+18.6%2014%Sales↑ · Stores↑ · Per store↑
2022Q2₩6,602.4M+16.5%19-5.0%₩347.5M+22.6%0016%Sales↑ · Stores↓ · Per store↑
2022Q1₩6,762.1M+17.0%19-5.0%₩355.9M+23.2%0016%Sales↑ · Stores↓ · Per store↑
2021Q4₩5,976.5M19₩314.6M1216%
2021Q3₩5,188M20₩259.4M0015%
2021Q2₩5,669.4M20₩283.5M1115%
2021Q1₩5,777.8M20₩288.9M2115%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.