SEOUL COMMERCIAL AREA

방배역 발달상권

서초구방배1동· Area 193,617 m² · Area code 3120166 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩586.6M▼ -8.1% YoY
Stores14▲ +16.7% YoY
Sales per store₩41.9M▼ -21.2% YoY

Reading this area Stores rose 16.7% from a year earlier while estimated sales stayed about the same (-8.1%), so sales per store fell 21.2%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -24.0%
Stores▲ +16.7%
Sales per store▼ -34.9%
Market size
Estimated sales (quarter)
₩586.6M
vs 2024Q4
-8.1%
Estimated transactions
50,486
Per-store economics
Estimated sales per store
₩41.9M
vs a year ago
-21.2%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩550.2M – ₩935.5M
20212022202320242025
₩772M₩586.6M
Stores7 – 14
20212022202320242025
1214
Sales per store₩39.3M – ₩110.7M
20212022202320242025
₩64.3M₩41.9M
Openings0 – 3
20212022202320242025
00
Closings0 – 3
20212022202320242025
11
Franchise share57% – 157%
20212022202320242025
92%57%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -8.1%, stores YoY +16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
+16.7%
Franchise share
57% (8/14)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (5%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩728.5M₩586.6M
Stores 2024 Q1 → 2025 Q4
1014
Sales per store 2024 Q1 → 2025 Q4
₩72.9M₩41.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–1110%
  • 11–1441%
  • 14–1718%
  • 17–2125%
  • 21–244%
Age
  • 10s2%
  • 20s13%
  • 30s22%
  • 40s22%
  • 50s25%
  • 60+16%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon16%
  • Tue16%
  • Wed18%
  • Thu16%
  • Fri17%
  • Sat10%
  • Sun7%
Gender
  • Male53%
  • Female47%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩586.6M-8.1%14+16.7%₩41.9M-21.2%0157%Possible crowding
2025Q3₩550.2M-0.9%14+27.3%₩39.3M-22.1%1164%Possible crowding
2025Q2₩714M+1.2%14+40.0%₩51M-27.7%0064%Possible crowding
2025Q1₩633.9M-13.0%14+40.0%₩45.3M-37.8%3164%Possible crowding
2024Q4₩638.3M-29.5%12+20.0%₩53.2M-41.2%2175%Possible crowding
2024Q3₩555.2M-35.1%11+10.0%₩50.5M-41.0%1182%Possible crowding
2024Q2₩705.9M-24.5%10-9.1%₩70.6M-17.0%13100%Shrinking
2024Q1₩728.5M-12.0%100.0%₩72.9M-12.0%11120%Mixed
2023Q4₩905.3M-0.1%100.0%₩90.5M-0.1%00120%Mixed
2023Q3₩854.9M+0.6%100.0%₩85.5M+0.6%11120%Mixed
2023Q2₩935.5M+8.9%11+10.0%₩85M-1.0%11100%Mixed
2023Q1₩828.2M+24.3%10+11.1%₩82.8M+11.8%00120%Growing
2022Q4₩906.3M+16.9%10+42.9%₩90.6M-18.2%00120%Competition inflow
2022Q3₩850M+9.4%10+25.0%₩85M-12.5%10120%Competition inflow
2022Q2₩859M+5.0%10-9.1%₩85.9M+15.4%10110%Mixed
2022Q1₩666.5M-13.7%9-25.0%₩74.1M+15.1%20122%Shrinking
2021Q4₩775.2M7₩110.7M01157%
2021Q3₩777M8₩97.1M03138%
2021Q2₩818.4M11₩74.4M01100%
2021Q1₩772M12₩64.3M0192%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.