SEOUL COMMERCIAL AREA

방배역 Developed area

Seocho-gu (서초구) 방배1동· Area 193,617 m² · Area code 3120166 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,577.7M▼ -14.0% YoY
Stores17▲ +13.3% YoY
Sales per store₩92.8M▼ -24.1% YoY

Reading this area Stores rose 13.3% from a year earlier while estimated sales stayed about the same (-14.0%), so sales per store fell 24.1%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +82.0%
Stores▲ +6.3%
Sales per store▲ +71.3%
Market size
Estimated sales (quarter)
₩1,577.7M
vs 2024Q4
-14.0%
Estimated transactions
31,391
Per-store economics
Estimated sales per store
₩92.8M
vs a year ago
-24.1%
Per transaction
₩50K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩866.6M – ₩2,139.8M
20212022202320242025
₩866.6M₩1,577.7M
Stores14 – 17
20212022202320242025
1617
Sales per store₩54.2M – ₩142.7M
20212022202320242025
₩54.2M₩92.8M
Openings0 – 3
20212022202320242025
00
Closings0 – 3
20212022202320242025
10
Franchise share41% – 64%
20212022202320242025
56%47%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -14.0%, stores YoY +13.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
17
vs a year ago
+13.3%
Franchise share
47% (8/17)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,390.4M₩1,577.7M
Stores 2024 Q1 → 2025 Q4
1617
Sales per store 2024 Q1 → 2025 Q4
₩86.9M₩92.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0623%
  • 06–111%
  • 11–1414%
  • 14–178%
  • 17–2117%
  • 21–2437%
Age
  • 10s2%
  • 20s16%
  • 30s25%
  • 40s20%
  • 50s22%
  • 60+14%
Weekday / weekend
  • Weekday72%
  • Weekend28%
Day of week
  • Mon13%
  • Tue13%
  • Wed17%
  • Thu12%
  • Fri17%
  • Sat17%
  • Sun11%
Gender
  • Male71%
  • Female29%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,577.7M-14.0%17+13.3%₩92.8M-24.1%0047%Possible crowding
2025Q3₩1,531.9M+1.1%17+6.3%₩90.1M-4.9%2147%Possible crowding
2025Q2₩1,768M-2.3%160.0%₩110.5M-2.3%0150%Mixed
2025Q1₩1,602M+15.2%17+6.3%₩94.2M+8.4%2047%Growing
2024Q4₩1,834.2M+9.6%15-11.8%₩122.3M+24.2%0153%Mixed
2024Q3₩1,515.8M-8.0%16-5.9%₩94.7M-2.3%0050%Shrinking
2024Q2₩1,810.5M+2.7%16-5.9%₩113.2M+9.1%0050%Possible recovery
2024Q1₩1,390.4M-7.0%160.0%₩86.9M-7.0%2350%Mixed
2023Q4₩1,673.5M-2.4%17+6.3%₩98.4M-8.1%2147%Possible crowding
2023Q3₩1,648.2M-5.6%17+6.3%₩97M-11.1%1141%Possible crowding
2023Q2₩1,763.6M-17.6%17+13.3%₩103.7M-27.3%1041%Possible crowding
2023Q1₩1,495.3M+54.9%16+14.3%₩93.5M+35.6%1144%Growing
2022Q4₩1,714.6M+19.0%16+14.3%₩107.2M+4.1%1144%Growing
2022Q3₩1,745.5M+92.3%16+6.7%₩109.1M+80.3%1144%Growing
2022Q2₩2,139.8M+74.8%150.0%₩142.7M+74.8%2153%Growing
2022Q1₩965.1M+11.4%14-12.5%₩68.9M+27.3%0157%Mixed
2021Q4₩1,441.5M14₩103M0164%
2021Q3₩907.8M15₩60.5M3360%
2021Q2₩1,223.8M15₩81.6M0160%
2021Q1₩866.6M16₩54.2M0156%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.