SEOUL COMMERCIAL AREA

방배역 발달상권

서초구방배1동· Area 193,617 m² · Area code 3120166 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩855.8M▼ -2.1% YoY
Stores4▲ +33.3% YoY
Sales per store₩213.9M▼ -26.5% YoY

Reading this area Stores rose 33.3% from a year earlier while estimated sales stayed about the same (-2.1%), so sales per store fell 26.5%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -2.0%
Stores±0.0%
Sales per store▼ -2.0%
Market size
Estimated sales (quarter)
₩855.8M
vs 2024Q4
-2.1%
Estimated transactions
97,446
Per-store economics
Estimated sales per store
₩213.9M
vs a year ago
-26.5%
Per transaction
₩9K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩650.4M – ₩1,004.3M
20212022202320242025
₩873.1M₩855.8M
Stores2 – 4
20212022202320242025
44
Sales per store₩213.9M – ₩502.1M
20212022202320242025
₩218.3M₩213.9M
Openings0 – 2
20212022202320242025
02
Closings0 – 3
20212022202320242025
00
Franchise share325% – 700%
20212022202320242025
325%325%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -2.1%, stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
+33.3%
Franchise share
325% (13/4)
Movement
Openings (rate)
2 (12%)
Closings (rate)
0 (0%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩650.4M₩855.8M
Stores 2024 Q1 → 2025 Q4
24
Sales per store 2024 Q1 → 2025 Q4
₩325.2M₩213.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–1111%
  • 11–1432%
  • 14–1719%
  • 17–2129%
  • 21–247%
Age
  • 10s5%
  • 20s20%
  • 30s25%
  • 40s22%
  • 50s21%
  • 60+8%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon13%
  • Tue15%
  • Wed17%
  • Thu15%
  • Fri15%
  • Sat14%
  • Sun10%
Gender
  • Male52%
  • Female48%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩855.8M-2.1%4+33.3%₩213.9M-26.5%20325%Possible crowding
2025Q3₩836.4M+0.0%30.0%₩278.8M+0.0%01400%Mixed
2025Q2₩911.4M+20.0%30.0%₩303.8M+20.0%10433%Growing
2025Q1₩792.8M+21.9%3+50.0%₩264.3M-18.7%23400%Competition inflow
2024Q4₩873.8M+25.5%3+50.0%₩291.3M-16.3%00433%Competition inflow
2024Q3₩836.1M+28.1%3+50.0%₩278.7M-14.6%11433%Competition inflow
2024Q2₩759.6M+4.3%3+50.0%₩253.2M-30.5%21433%Competition inflow
2024Q1₩650.4M-21.6%20.0%₩325.2M-21.6%12650%Mixed
2023Q4₩696.4M-3.6%20.0%₩348.2M-3.6%21700%Mixed
2023Q3₩652.7M-7.9%20.0%₩326.3M-7.9%21650%Mixed
2023Q2₩728.5M-4.3%20.0%₩364.2M-4.3%00600%Mixed
2023Q1₩829.6M+24.4%20.0%₩414.8M+24.4%02600%Growing
2022Q4₩722.7M-20.7%20.0%₩361.4M-20.7%00700%Mixed
2022Q3₩708.8M-29.4%20.0%₩354.4M-29.4%00700%Mixed
2022Q2₩761.1M-16.5%20.0%₩380.6M-16.5%11700%Mixed
2022Q1₩666.8M-23.6%2-50.0%₩333.4M+52.7%11700%Shrinking
2021Q4₩911.1M2₩455.5M10700%
2021Q3₩1,004.3M2₩502.1M00650%
2021Q2₩911.5M2₩455.8M13650%
2021Q1₩873.1M4₩218.3M00325%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.