SEOUL COMMERCIAL AREA

고속터미널(고속터미널역) Developed area

Seocho-gu (서초구) 반포4동· Area 320,815 m² · Area code 3120167 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩5,352.1M▲ +27.9% YoY
Stores70▼ -1.4% YoY
Sales per store₩76.5M▲ +29.7% YoY

Reading this area Estimated sales rose 27.9% from a year earlier while stores were about the same at -1.4%, so sales per store also rose 29.7%. (vs a year earlier: Sales↑ · Stores→ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +166.5%
Stores▼ -10.3%
Sales per store▲ +197.0%
Market size
Estimated sales (quarter)
₩5,352.1M
vs 2024Q4
+27.9%
Estimated transactions
96,934
Per-store economics
Estimated sales per store
₩76.5M
vs a year ago
+29.7%
Per transaction
₩55K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,866.5M – ₩5,418.8M
20212022202320242025
₩2,008.3M₩5,352.1M
Stores67 – 86
20212022202320242025
7870
Sales per store₩23.6M – ₩80.9M
20212022202320242025
₩25.7M₩76.5M
Openings1 – 8
20212022202320242025
62
Closings0 – 8
20212022202320242025
40
Franchise share28% – 43%
20212022202320242025
32%40%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +27.9%, stores YoY -1.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
70
vs a year ago
-1.4%
Franchise share
40% (28/70)
Movement
Openings (rate)
2 (2%)
Closings (rate)
0 (0%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩3,739.9M₩5,352.1M
Stores 2024 Q1 → 2025 Q4
7470
Sales per store 2024 Q1 → 2025 Q4
₩50.5M₩76.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–111%
  • 11–1416%
  • 14–177%
  • 17–2146%
  • 21–2428%
Age
  • 10s1%
  • 20s12%
  • 30s22%
  • 40s25%
  • 50s23%
  • 60+18%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon11%
  • Tue14%
  • Wed14%
  • Thu15%
  • Fri17%
  • Sat17%
  • Sun12%
Gender
  • Male58%
  • Female42%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩5,352.1M+27.9%70-1.4%₩76.5M+29.7%2040%Sales↑ · Stores→ · Per store↑
2025Q3₩5,418.8M+36.6%67-2.9%₩80.9M+40.7%1143%Sales↑ · Stores→ · Per store↑
2025Q2₩4,779.1M+15.9%68-2.9%₩70.3M+19.3%2043%Sales↑ · Stores→ · Per store↑
2025Q1₩4,028.2M+7.7%67-9.5%₩60.1M+19.0%1542%Sales↑ · Stores↓ · Per store↑
2024Q4₩4,185.2M+7.5%71-2.7%₩58.9M+10.6%3139%Sales↑ · Stores→ · Per store↑
2024Q3₩3,965.9M+5.9%69-5.5%₩57.5M+12.1%2141%Sales↑ · Stores↓ · Per store↑
2024Q2₩4,122.7M+4.7%70-2.8%₩58.9M+7.7%3837%Sales↑ · Stores→ · Per store↑
2024Q1₩3,739.9M-0.4%740.0%₩50.5M-0.4%3236%Sales→ · Stores→ · Per store→
2023Q4₩3,892.1M+12.0%73-7.6%₩53.3M+21.2%1337%Sales↑ · Stores↓ · Per store↑
2023Q3₩3,743.4M+14.9%73-11.0%₩51.3M+29.1%2040%Sales↑ · Stores↓ · Per store↑
2023Q2₩3,936.8M+13.9%72-15.3%₩54.7M+34.5%1439%Sales↑ · Stores↓ · Per store↑
2023Q1₩3,754.8M+72.1%74-14.0%₩50.7M+100.1%2739%Sales↑ · Stores↓ · Per store↑
2022Q4₩3,475M+31.7%79-7.1%₩44M+41.7%2337%Sales↑ · Stores↓ · Per store↑
2022Q3₩3,257.8M+74.5%82+3.8%₩39.7M+68.2%2433%Sales↑ · Stores↑ · Per store↑
2022Q2₩3,456.5M+30.7%85+7.6%₩40.7M+21.5%3231%Sales↑ · Stores↑ · Per store↑
2022Q1₩2,181.2M+8.6%86+10.3%₩25.4M-1.5%1128%Sales↑ · Stores↑ · Per store→
2021Q4₩2,638.4M85₩31M8029%
2021Q3₩1,866.5M79₩23.6M1129%
2021Q2₩2,643.9M79₩33.5M3429%
2021Q1₩2,008.3M78₩25.7M6432%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.