SEOUL COMMERCIAL AREA

고속터미널(고속터미널역) Developed area

Seocho-gu (서초구) 반포4동· Area 320,815 m² · Area code 3120167 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩183.5M▲ +1.6% YoY
Stores25▼ -7.4% YoY
Sales per store₩7.3M▲ +9.8% YoY

Reading this area Stores fell 7.4% from a year earlier while estimated sales held at +1.6%, so sales per store rose 9.8%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +69.6%
Stores▼ -13.8%
Sales per store▲ +96.8%
Market size
Estimated sales (quarter)
₩183.5M
vs 2024Q4
+1.6%
Estimated transactions
5,863
Per-store economics
Estimated sales per store
₩7.3M
vs a year ago
+9.8%
Per transaction
₩31K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩108.2M – ₩210.7M
20212022202320242025
₩108.2M₩183.5M
Stores25 – 32
20212022202320242025
2925
Sales per store₩3.7M – ₩7.5M
20212022202320242025
₩3.7M₩7.3M
Openings0 – 5
20212022202320242025
20
Closings0 – 3
20212022202320242025
11
Franchise share28% – 37%
20212022202320242025
31%28%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +1.6%, stores YoY -7.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
25
vs a year ago
-7.4%
Franchise share
28% (7/25)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (3%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩210.7M₩183.5M
Stores 2024 Q1 → 2025 Q4
2925
Sales per store 2024 Q1 → 2025 Q4
₩7.3M₩7.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0610%
  • 06–110%
  • 11–148%
  • 14–1711%
  • 17–2131%
  • 21–2440%
Age
  • 10s6%
  • 20s43%
  • 30s26%
  • 40s9%
  • 50s13%
  • 60+3%
Weekday / weekend
  • Weekday64%
  • Weekend36%
Day of week
  • Mon10%
  • Tue12%
  • Wed15%
  • Thu14%
  • Fri14%
  • Sat18%
  • Sun17%
Gender
  • Male48%
  • Female52%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩183.5M+1.6%25-7.4%₩7.3M+9.8%0128%Possible recovery
2025Q3₩186.3M-7.0%25-7.4%₩7.5M+0.4%0332%Shrinking
2025Q2₩187.1M-7.1%270.0%₩6.9M-7.1%0133%Mixed
2025Q1₩180M-14.6%27-6.9%₩6.7M-8.2%0037%Shrinking
2024Q4₩180.5M-10.7%27-6.9%₩6.7M-4.0%0037%Shrinking
2024Q3₩200.4M+2.0%27-3.6%₩7.4M+5.8%1037%Possible recovery
2024Q2₩201.3M+3.6%27-6.9%₩7.5M+11.3%0233%Mixed
2024Q1₩210.7M+18.8%290.0%₩7.3M+18.8%0031%Growing
2023Q4₩202.1M+31.0%29-6.5%₩7M+40.0%1031%Mixed
2023Q3₩196.4M+22.5%28-12.5%₩7M+40.0%0232%Mixed
2023Q2₩194.3M+24.9%29-9.4%₩6.7M+37.8%0034%Mixed
2023Q1₩177.3M+45.6%29-9.4%₩6.1M+60.6%0234%Mixed
2022Q4₩154.3M+12.8%31-3.1%₩5M+16.5%0132%Mixed
2022Q3₩160.3M+46.3%32+14.3%₩5M+28.0%1131%Growing
2022Q2₩155.6M+31.9%32+10.3%₩4.9M+19.5%0031%Growing
2022Q1₩121.8M+12.6%32+10.3%₩3.8M+2.0%2231%Mixed
2021Q4₩136.7M32₩4.3M5131%
2021Q3₩109.6M28₩3.9M0136%
2021Q2₩118M29₩4.1M1034%
2021Q1₩108.2M29₩3.7M2131%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.