SEOUL COMMERCIAL AREA

고속터미널(고속터미널역) 발달상권

서초구반포4동· Area 320,815 m² · Area code 3120167 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩15M▼ -25.7% YoY
Stores13±0.0% YoY
Sales per store₩1.2M▼ -25.7% YoY

Reading this area Against a year earlier, estimated sales -25.7%, stores 0.0% and sales per store -25.7% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2022 Q3 → 2025 Q4
Estimated sales▼ -41.9%
Stores▲ +18.2%
Sales per store▼ -50.9%
Market size
Estimated sales (quarter)
₩15M
vs 2024Q4
-25.7%
Estimated transactions
1,188
Per-store economics
Estimated sales per store
₩1.2M
vs a year ago
-25.7%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩11.7M – ₩34.1M
20212022202320242025
₩15M
Stores10 – 14
20212022202320242025
1013
Sales per store₩902K – ₩3.1M
20212022202320242025
₩1.2M
Openings0 – 3
20212022202320242025
01
Closings0 – 2
20212022202320242025
00
Franchise share43% – 90%
20212022202320242025
80%62%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -25.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
0.0%
Franchise share
62% (8/13)
Movement
Openings (rate)
1 (5%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩22.2M₩15M
Stores 2024 Q1 → 2025 Q4
1213
Sales per store 2024 Q1 → 2025 Q4
₩1.9M₩1.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1433%
  • 14–1751%
  • 17–2115%
  • 21–240%
Age
  • 10s0%
  • 20s11%
  • 30s18%
  • 40s32%
  • 50s21%
  • 60+18%
Weekday / weekend
  • Weekday58%
  • Weekend42%
Day of week
  • Mon15%
  • Tue1%
  • Wed15%
  • Thu13%
  • Fri14%
  • Sat20%
  • Sun22%
Gender
  • Male29%
  • Female71%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩15M-25.7%130.0%₩1.2M-25.7%1062%Mixed
2025Q3₩18.9M+15.8%130.0%₩1.5M+15.8%0054%Growing
2025Q2₩11.7M-52.1%13+8.3%₩902K-55.8%0054%Possible crowding
2025Q1₩13.9M-37.5%13+8.3%₩1.1M-42.3%0054%Possible crowding
2024Q4₩20.2M-30.0%13+18.2%₩1.6M-40.7%0054%Possible crowding
2024Q3₩16.4M-52.1%13+18.2%₩1.3M-59.4%1054%Possible crowding
2024Q2₩24.5M-19.1%120.0%₩2M-19.1%0058%Mixed
2024Q1₩22.2M+18.0%12-14.3%₩1.9M+37.7%1058%Mixed
2023Q4₩28.8M+21.9%11-15.4%₩2.6M+44.1%2264%Mixed
2023Q3₩34.1M+32.3%110.0%₩3.1M+32.3%0164%Growing
2023Q2₩30.2M12+9.1%₩2.5M1258%
2023Q1₩18.8M14+40.0%₩1.3M1143%
2022Q4₩23.6M13+30.0%₩1.8M3154%
2022Q3₩25.8M110.0%₩2.3M0064%
2022Q211+10.0%1064%
2022Q1100.0%0070%
2021Q4100170%
2021Q3111264%
2021Q2101090%
2021Q1100080%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.