SEOUL COMMERCIAL AREA

고속터미널(고속터미널역) 발달상권

서초구반포4동· Area 320,815 m² · Area code 3120167 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,362.6M▼ -8.0% YoY
Stores5±0.0% YoY
Sales per store₩272.5M▼ -8.0% YoY

Reading this area Against a year earlier, estimated sales -8.0%, stores 0.0% and sales per store -8.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +168.1%
Stores±0.0%
Sales per store▲ +168.1%
Market size
Estimated sales (quarter)
₩1,362.6M
vs 2024Q4
-8.0%
Estimated transactions
28,084
Per-store economics
Estimated sales per store
₩272.5M
vs a year ago
-8.0%
Per transaction
₩49K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩439.2M – ₩1,559.3M
20212022202320242025
₩508.3M₩1,362.6M
Stores5 – 5
20212022202320242025
55
Sales per store₩87.8M – ₩311.9M
20212022202320242025
₩101.7M₩272.5M
Openings0 – 0
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share40% – 40%
20212022202320242025
40%40%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -8.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
40% (2/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,447.2M₩1,362.6M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩289.4M₩272.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0614%
  • 06–110%
  • 11–148%
  • 14–172%
  • 17–2126%
  • 21–2451%
Age
  • 10s1%
  • 20s16%
  • 30s25%
  • 40s24%
  • 50s23%
  • 60+12%
Weekday / weekend
  • Weekday77%
  • Weekend23%
Day of week
  • Mon12%
  • Tue14%
  • Wed15%
  • Thu16%
  • Fri20%
  • Sat16%
  • Sun7%
Gender
  • Male57%
  • Female43%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,362.6M-8.0%50.0%₩272.5M-8.0%0040%Mixed
2025Q3₩1,490.9M-4.4%50.0%₩298.2M-4.4%0040%Mixed
2025Q2₩1,447.8M-6.9%50.0%₩289.6M-6.9%0040%Mixed
2025Q1₩1,313.8M-9.2%50.0%₩262.8M-9.2%0040%Mixed
2024Q4₩1,481.6M+1.9%50.0%₩296.3M+1.9%0040%Mixed
2024Q3₩1,559.3M+8.0%50.0%₩311.9M+8.0%0040%Growing
2024Q2₩1,554.4M+5.0%50.0%₩310.9M+5.0%0040%Growing
2024Q1₩1,447.2M+6.8%50.0%₩289.4M+6.8%0040%Growing
2023Q4₩1,454.5M+16.4%50.0%₩290.9M+16.4%0040%Growing
2023Q3₩1,443.8M+23.5%50.0%₩288.8M+23.5%0040%Growing
2023Q2₩1,480.6M+19.6%50.0%₩296.1M+19.6%0040%Growing
2023Q1₩1,354.5M+122.1%50.0%₩270.9M+122.1%0040%Growing
2022Q4₩1,249.9M+64.1%50.0%₩250M+64.1%0040%Growing
2022Q3₩1,169.1M+166.2%50.0%₩233.8M+166.2%0040%Growing
2022Q2₩1,237.9M+82.1%50.0%₩247.6M+82.1%0040%Growing
2022Q1₩610M+20.0%50.0%₩122M+20.0%0040%Growing
2021Q4₩761.5M5₩152.3M0040%
2021Q3₩439.2M5₩87.8M0040%
2021Q2₩679.7M5₩135.9M0040%
2021Q1₩508.3M5₩101.7M0040%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.