SEOUL COMMERCIAL AREA

학동사거리 발달상권

강남구청담동· Area 266,597 m² · Area code 3120200 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩12,580.4M▲ +3.4% YoY
Stores121▲ +10.0% YoY
Sales per store₩104M▼ -6.0% YoY

Reading this area Estimated sales rose 3.4% from a year earlier, but stores rose 10.0%. The market grew, yet stores grew faster, so sales per store fell 6.0%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +46.9%
Stores▲ +19.8%
Sales per store▲ +22.6%
Market size
Estimated sales (quarter)
₩12,580.4M
vs 2024Q4
+3.4%
Estimated transactions
149,363
Per-store economics
Estimated sales per store
₩104M
vs a year ago
-6.0%
Per transaction
₩84K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩7,893.5M – ₩14,296.9M
20212022202320242025
₩8,566.2M₩12,580.4M
Stores98 – 121
20212022202320242025
101121
Sales per store₩75.2M – ₩136.2M
20212022202320242025
₩84.8M₩104M
Openings2 – 9
20212022202320242025
55
Closings0 – 10
20212022202320242025
70
Franchise share3% – 5%
20212022202320242025
4%3%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +3.4%, stores YoY +10.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
121
vs a year ago
+10.0%
Franchise share
3% (4/121)
Movement
Openings (rate)
5 (4%)
Closings (rate)
0 (0%)
Net store change
+5
Estimated sales 2024 Q1 → 2025 Q4
₩12,658.3M₩12,580.4M
Stores 2024 Q1 → 2025 Q4
105121
Sales per store 2024 Q1 → 2025 Q4
₩120.6M₩104M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–067%
  • 06–111%
  • 11–1422%
  • 14–178%
  • 17–2137%
  • 21–2425%
Age
  • 10s0%
  • 20s12%
  • 30s34%
  • 40s24%
  • 50s17%
  • 60+13%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon12%
  • Tue14%
  • Wed17%
  • Thu16%
  • Fri16%
  • Sat15%
  • Sun9%
Gender
  • Male62%
  • Female38%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩12,580.4M+3.4%121+10.0%₩104M-6.0%503%Competition inflow
2025Q3₩11,085.5M-6.4%116+5.5%₩95.6M-11.3%423%Possible crowding
2025Q2₩11,203.2M-11.7%114+4.6%₩98.3M-15.6%414%Possible crowding
2025Q1₩11,314.9M-10.6%111+5.7%₩101.9M-15.4%324%Possible crowding
2024Q4₩12,166M-6.6%110+12.2%₩110.6M-16.8%334%Possible crowding
2024Q3₩11,849M-3.0%110+12.2%₩107.7M-13.6%654%Possible crowding
2024Q2₩12,693.9M+4.1%109+6.9%₩116.5M-2.6%624%Mixed
2024Q1₩12,658.3M-1.9%105+1.9%₩120.6M-3.7%814%Mixed
2023Q4₩13,025.9M-8.9%98-6.7%₩132.9M-2.4%334%Shrinking
2023Q3₩12,218.2M-8.1%98-5.8%₩124.7M-2.5%374%Shrinking
2023Q2₩12,194.1M-4.3%102-6.4%₩119.5M+2.2%354%Shrinking
2023Q1₩12,900M+32.9%103-1.0%₩125.2M+34.2%465%Growing
2022Q4₩14,296.9M+20.1%105-1.9%₩136.2M+22.4%655%Growing
2022Q3₩13,300.5M+68.5%104-1.0%₩127.9M+70.1%5105%Growing
2022Q2₩12,748.3M+25.6%109+4.8%₩117M+19.8%945%Growing
2022Q1₩9,709.2M+13.3%104+3.0%₩93.4M+10.1%255%Growing
2021Q4₩11,903.2M107₩111.2M315%
2021Q3₩7,893.5M105₩75.2M765%
2021Q2₩10,150.4M104₩97.6M955%
2021Q1₩8,566.2M101₩84.8M574%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.