SEOUL COMMERCIAL AREA

학동사거리 발달상권

강남구청담동· Area 266,597 m² · Area code 3120200 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

화초 2025 Q4 · Seoul data

Estimated sales (quarter)₩87.7M▲ +2.4% YoY
Stores13▼ -13.3% YoY
Sales per store₩6.7M▲ +18.2% YoY

Reading this area Stores fell 13.3% from a year earlier while estimated sales held at +2.4%, so sales per store rose 18.2%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +73.3%
Stores▲ +8.3%
Sales per store▲ +59.9%
Market size
Estimated sales (quarter)
₩87.7M
vs 2024Q4
+2.4%
Estimated transactions
863
Per-store economics
Estimated sales per store
₩6.7M
vs a year ago
+18.2%
Per transaction
₩102K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩31.3M – ₩98.3M
20212022202320242025
₩50.6M₩87.7M
Stores12 – 17
20212022202320242025
1213
Sales per store₩2.4M – ₩7M
20212022202320242025
₩4.2M₩6.7M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +2.4%, stores YoY -13.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
-13.3%
Franchise share
0% (0/13)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩95.1M₩87.7M
Stores 2024 Q1 → 2025 Q4
1413
Sales per store 2024 Q1 → 2025 Q4
₩6.8M₩6.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–116%
  • 11–1435%
  • 14–1744%
  • 17–2114%
  • 21–240%
Age
  • 10s0%
  • 20s5%
  • 30s30%
  • 40s18%
  • 50s33%
  • 60+14%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon7%
  • Tue14%
  • Wed19%
  • Thu25%
  • Fri12%
  • Sat19%
  • Sun5%
Gender
  • Male61%
  • Female39%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩87.7M+2.4%13-13.3%₩6.7M+18.2%000%Possible recovery
2025Q3₩31.3M-42.8%13-13.3%₩2.4M-34.0%000%Shrinking
2025Q2₩41.2M-58.1%13-7.1%₩3.2M-54.8%010%Shrinking
2025Q1₩49.8M-47.6%140.0%₩3.6M-47.6%010%Mixed
2024Q4₩85.6M+8.2%15-6.3%₩5.7M+15.4%000%Mixed
2024Q3₩54.7M+32.5%150.0%₩3.6M+32.5%100%Growing
2024Q2₩98.3M+18.1%14-6.7%₩7M+26.6%000%Mixed
2024Q1₩95.1M+15.9%14-6.7%₩6.8M+24.1%020%Mixed
2023Q4₩79.2M+19.1%16-5.9%₩4.9M+26.5%100%Mixed
2023Q3₩41.3M-19.6%150.0%₩2.8M-19.6%000%Mixed
2023Q2₩83.2M+40.2%150.0%₩5.5M+40.2%000%Growing
2023Q1₩82.1M+54.8%15+7.1%₩5.5M+44.5%020%Growing
2022Q4₩66.5M+19.2%17+30.8%₩3.9M-8.8%200%Competition inflow
2022Q3₩51.3M+42.9%15+25.0%₩3.4M+14.3%000%Growing
2022Q2₩59.3M+4.8%15+25.0%₩4M-16.2%100%Competition inflow
2022Q1₩53M+4.8%14+16.7%₩3.8M-10.2%210%Competition inflow
2021Q4₩55.8M13₩4.3M100%
2021Q3₩35.9M12₩3M000%
2021Q2₩56.6M12₩4.7M110%
2021Q1₩50.6M12₩4.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.