SEOUL COMMERCIAL AREA

학동사거리 발달상권

강남구청담동· Area 266,597 m² · Area code 3120200 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩396.3M▼ -37.1% YoY
Stores10▼ -9.1% YoY
Sales per store₩39.6M▼ -30.8% YoY

Reading this area Estimated sales fell 37.1% from a year earlier and stores fell 9.1%. Sales per store are down 30.8%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -54.7%
Stores▲ +11.1%
Sales per store▼ -59.2%
Market size
Estimated sales (quarter)
₩396.3M
vs 2024Q4
-37.1%
Estimated transactions
40,112
Per-store economics
Estimated sales per store
₩39.6M
vs a year ago
-30.8%
Per transaction
₩10K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩396.3M – ₩965.5M
20212022202320242025
₩875M₩396.3M
Stores9 – 13
20212022202320242025
910
Sales per store₩39.6M – ₩105.4M
20212022202320242025
₩97.2M₩39.6M
Openings0 – 3
20212022202320242025
30
Closings0 – 3
20212022202320242025
10
Franchise share31% – 50%
20212022202320242025
44%50%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -37.1%, stores YoY -9.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
-9.1%
Franchise share
50% (5/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩689M₩396.3M
Stores 2024 Q1 → 2025 Q4
1010
Sales per store 2024 Q1 → 2025 Q4
₩68.9M₩39.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0612%
  • 06–1111%
  • 11–1428%
  • 14–1716%
  • 17–2123%
  • 21–2410%
Age
  • 10s1%
  • 20s19%
  • 30s30%
  • 40s22%
  • 50s17%
  • 60+11%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon11%
  • Tue13%
  • Wed16%
  • Thu13%
  • Fri16%
  • Sat18%
  • Sun13%
Gender
  • Male63%
  • Female37%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩396.3M-37.1%10-9.1%₩39.6M-30.8%0050%Shrinking
2025Q3₩399.4M-35.7%10-9.1%₩39.9M-29.3%0050%Shrinking
2025Q2₩595.6M-13.6%100.0%₩59.6M-13.6%0150%Mixed
2025Q1₩557.9M-19.0%11+10.0%₩50.7M-26.4%0045%Possible crowding
2024Q4₩630.5M-17.2%11-8.3%₩57.3M-9.7%1045%Shrinking
2024Q3₩621.3M-24.1%11+10.0%₩56.5M-31.0%1036%Possible crowding
2024Q2₩689M-20.8%100.0%₩68.9M-20.8%0040%Mixed
2024Q1₩689M-26.7%100.0%₩68.9M-26.7%0340%Mixed
2023Q4₩761.4M-18.0%12+9.1%₩63.5M-24.8%3042%Possible crowding
2023Q3₩818.6M-15.2%10-23.1%₩81.9M+10.2%0040%Shrinking
2023Q2₩870.3M-4.8%10-9.1%₩87M+4.8%0040%Shrinking
2023Q1₩939.4M+6.8%10-9.1%₩93.9M+17.5%0140%Mixed
2022Q4₩928.4M+0.4%11+10.0%₩84.4M-8.7%0236%Possible crowding
2022Q3₩965.5M+5.8%13+44.4%₩74.3M-26.7%2131%Competition inflow
2022Q2₩913.9M-3.6%11+22.2%₩83.1M-21.2%1045%Possible crowding
2022Q1₩879.2M+0.5%11+22.2%₩79.9M-17.8%1036%Possible crowding
2021Q4₩924.4M10₩92.4M1040%
2021Q3₩912.3M9₩101.4M1144%
2021Q2₩948.4M9₩105.4M0044%
2021Q1₩875M9₩97.2M3144%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.