SEOUL COMMERCIAL AREA

학동사거리 발달상권

강남구청담동· Area 266,597 m² · Area code 3120200 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠클럽 2025 Q4 · Seoul data

Estimated sales (quarter)₩915.3M▼ -39.9% YoY
Stores18▲ +5.9% YoY
Sales per store₩50.9M▼ -43.3% YoY

Reading this area Stores rose 5.9% from a year earlier while estimated sales stayed about the same (-39.9%), so sales per store fell 43.3%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +35.0%
Stores▲ +38.5%
Sales per store▼ -2.5%
Market size
Estimated sales (quarter)
₩915.3M
vs 2024Q4
-39.9%
Estimated transactions
1,355
Per-store economics
Estimated sales per store
₩50.9M
vs a year ago
-43.3%
Per transaction
₩676K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩677.9M – ₩2,459.2M
20212022202320242025
₩677.9M₩915.3M
Stores13 – 18
20212022202320242025
1318
Sales per store₩50.9M – ₩175.7M
20212022202320242025
₩52.1M₩50.9M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -39.9%, stores YoY +5.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
18
vs a year ago
+5.9%
Franchise share
0% (0/18)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,676.6M₩915.3M
Stores 2024 Q1 → 2025 Q4
1318
Sales per store 2024 Q1 → 2025 Q4
₩129M₩50.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–1438%
  • 14–1723%
  • 17–2132%
  • 21–245%
Age
  • 10s0%
  • 20s6%
  • 30s19%
  • 40s10%
  • 50s27%
  • 60+37%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon7%
  • Tue3%
  • Wed6%
  • Thu55%
  • Fri15%
  • Sat12%
  • Sun2%
Gender
  • Male16%
  • Female84%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩915.3M-39.9%18+5.9%₩50.9M-43.3%000%Possible crowding
2025Q3₩1,347.7M-18.7%18+12.5%₩74.9M-27.7%100%Possible crowding
2025Q2₩1,683.6M-14.5%17+21.4%₩99M-29.6%000%Possible crowding
2025Q1₩1,503.7M-10.3%17+30.8%₩88.5M-31.4%000%Possible crowding
2024Q4₩1,523.6M+7.8%17+21.4%₩89.6M-11.2%100%Competition inflow
2024Q3₩1,657.7M+1.3%16+14.3%₩103.6M-11.3%200%Possible crowding
2024Q2₩1,969.2M+45.7%14+7.7%₩140.7M+35.3%100%Growing
2024Q1₩1,676.6M-21.8%13-7.1%₩129M-15.7%010%Shrinking
2023Q4₩1,413.1M-12.7%140.0%₩100.9M-12.7%000%Mixed
2023Q3₩1,636.2M-33.5%140.0%₩116.9M-33.5%100%Mixed
2023Q2₩1,351.1M-43.3%13-13.3%₩103.9M-34.6%010%Shrinking
2023Q1₩2,142.9M-2.7%140.0%₩153.1M-2.7%000%Mixed
2022Q4₩1,619M+35.8%140.0%₩115.6M+35.8%000%Growing
2022Q3₩2,459.2M+118.1%140.0%₩175.7M+118.1%010%Growing
2022Q2₩2,384.3M+46.1%15+15.4%₩159M+26.6%100%Growing
2022Q1₩2,201.5M+224.8%14+7.7%₩157.2M+201.6%110%Growing
2021Q4₩1,192.3M14₩85.2M110%
2021Q3₩1,127.6M14₩80.5M210%
2021Q2₩1,631.9M13₩125.5M110%
2021Q1₩677.9M13₩52.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.