SEOUL COMMERCIAL AREA

선릉역 발달상권

강남구대치4동· Area 360,434 m² · Area code 3120210 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩34,143.3M▼ -1.3% YoY
Stores243▼ -2.0% YoY
Sales per store₩140.5M▲ +0.7% YoY

Reading this area Against a year earlier, estimated sales -1.3%, stores -2.0% and sales per store +0.7% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +35.2%
Stores▼ -4.0%
Sales per store▲ +40.8%
Market size
Estimated sales (quarter)
₩34,143.3M
vs 2024Q4
-1.3%
Estimated transactions
826,291
Per-store economics
Estimated sales per store
₩140.5M
vs a year ago
+0.7%
Per transaction
₩41K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩21,578.6M – ₩35,535.5M
20212022202320242025
₩25,252.1M₩34,143.3M
Stores235 – 257
20212022202320242025
253243
Sales per store₩88.1M – ₩146.8M
20212022202320242025
₩99.8M₩140.5M
Openings4 – 22
20212022202320242025
712
Closings3 – 20
20212022202320242025
917
Franchise share12% – 18%
20212022202320242025
15%13%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -1.3%, stores YoY -2.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
243
vs a year ago
-2.0%
Franchise share
13% (32/243)
Movement
Openings (rate)
12 (4%)
Closings (rate)
17 (6%)
Net store change
−5
Estimated sales 2024 Q1 → 2025 Q4
₩33,937.6M₩34,143.3M
Stores 2024 Q1 → 2025 Q4
257243
Sales per store 2024 Q1 → 2025 Q4
₩132.1M₩140.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–111%
  • 11–1433%
  • 14–176%
  • 17–2140%
  • 21–2417%
Age
  • 10s1%
  • 20s12%
  • 30s28%
  • 40s22%
  • 50s21%
  • 60+16%
Weekday / weekend
  • Weekday85%
  • Weekend15%
Day of week
  • Mon16%
  • Tue17%
  • Wed18%
  • Thu17%
  • Fri17%
  • Sat9%
  • Sun5%
Gender
  • Male64%
  • Female36%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩34,143.3M-1.3%243-2.0%₩140.5M+0.7%121713%Mixed
2025Q3₩34,122.8M+6.5%249-1.2%₩137M+7.7%111112%Growing
2025Q2₩33,066.7M-1.0%249-2.0%₩132.8M+0.9%151312%Mixed
2025Q1₩31,946.1M-5.9%246-4.3%₩129.9M-1.7%111513%Shrinking
2024Q4₩34,603.8M-0.3%2480.0%₩139.5M-0.3%141815%Mixed
2024Q3₩32,054M-2.0%252+2.0%₩127.2M-3.9%172014%Mixed
2024Q2₩33,417.3M+1.4%254+3.3%₩131.6M-1.8%161915%Mixed
2024Q1₩33,937.6M+0.3%257+2.8%₩132.1M-2.5%221814%Mixed
2023Q4₩34,700.4M-2.4%248+2.5%₩139.9M-4.7%171617%Mixed
2023Q3₩32,703.8M+2.1%247+2.9%₩132.4M-0.8%141517%Mixed
2023Q2₩32,949.3M-0.4%246+3.8%₩133.9M-4.0%121418%Possible crowding
2023Q1₩33,845.2M+36.2%250+6.4%₩135.4M+28.0%191017%Growing
2022Q4₩35,535.5M+16.4%2420.0%₩146.8M+16.4%141117%Growing
2022Q3₩32,032.8M+48.4%240-2.0%₩133.5M+51.5%6317%Growing
2022Q2₩33,080.8M+17.2%237-4.8%₩139.6M+23.2%151017%Mixed
2022Q1₩24,850.8M-1.6%235-7.1%₩105.7M+5.9%41416%Possible recovery
2021Q4₩30,518M242₩126.1M101017%
2021Q3₩21,578.6M245₩88.1M71015%
2021Q2₩28,214.5M249₩113.3M61114%
2021Q1₩25,252.1M253₩99.8M7915%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.