SEOUL COMMERCIAL AREA

선릉역 발달상권

강남구대치4동· Area 360,434 m² · Area code 3120210 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

신발 2025 Q4 · Seoul data

Estimated sales (quarter)₩71.2M▼ -6.4% YoY
Stores9▼ -18.2% YoY
Sales per store₩7.9M▲ +14.4% YoY

Reading this area Estimated sales fell 6.4% from a year earlier and stores fell 18.2%. Sales per store are up 14.4%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +300.4%
Stores▼ -18.2%
Sales per store▲ +389.4%
Market size
Estimated sales (quarter)
₩71.2M
vs 2024Q4
-6.4%
Estimated transactions
580
Per-store economics
Estimated sales per store
₩7.9M
vs a year ago
+14.4%
Per transaction
₩123K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩16.6M – ₩107.7M
20212022202320242025
₩17.8M₩71.2M
Stores9 – 11
20212022202320242025
119
Sales per store₩1.5M – ₩9.8M
20212022202320242025
₩1.6M₩7.9M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -6.4%, stores YoY -18.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
-18.2%
Franchise share
0% (0/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩101.4M₩71.2M
Stores 2024 Q1 → 2025 Q4
119
Sales per store 2024 Q1 → 2025 Q4
₩9.2M₩7.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1118%
  • 11–1411%
  • 14–1739%
  • 17–2132%
  • 21–240%
Age
  • 10s0%
  • 20s4%
  • 30s13%
  • 40s8%
  • 50s30%
  • 60+44%
Weekday / weekend
  • Weekday94%
  • Weekend6%
Day of week
  • Mon17%
  • Tue28%
  • Wed13%
  • Thu26%
  • Fri10%
  • Sat6%
  • Sun0%
Gender
  • Male15%
  • Female85%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩71.2M-6.4%9-18.2%₩7.9M+14.4%000%Shrinking
2025Q3₩62.1M-36.7%9-18.2%₩6.9M-22.6%000%Shrinking
2025Q2₩68.3M-20.7%9-18.2%₩7.6M-3.0%010%Shrinking
2025Q1₩55.2M-45.6%10-9.1%₩5.5M-40.2%010%Shrinking
2024Q4₩76M+131.2%110.0%₩6.9M+131.2%000%Growing
2024Q3₩98M-3.1%110.0%₩8.9M-3.1%000%Mixed
2024Q2₩86.1M-20.0%110.0%₩7.8M-20.0%000%Mixed
2024Q1₩101.4M-1.4%110.0%₩9.2M-1.4%000%Mixed
2023Q4₩32.9M-30.7%110.0%₩3M-30.7%000%Mixed
2023Q3₩101.1M+69.2%110.0%₩9.2M+69.2%000%Growing
2023Q2₩107.7M+74.3%110.0%₩9.8M+74.3%000%Growing
2023Q1₩102.8M+140.4%110.0%₩9.3M+140.4%000%Growing
2022Q4₩47.4M+185.8%110.0%₩4.3M+185.8%000%Growing
2022Q3₩59.8M+11.1%110.0%₩5.4M+11.1%000%Growing
2022Q2₩61.8M+122.9%110.0%₩5.6M+122.9%000%Growing
2022Q1₩42.8M+140.6%110.0%₩3.9M+140.6%000%Growing
2021Q4₩16.6M11₩1.5M000%
2021Q3₩53.8M11₩4.9M000%
2021Q2₩27.7M11₩2.5M000%
2021Q1₩17.8M11₩1.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.