SEOUL COMMERCIAL AREA

선릉역 발달상권

강남구대치4동· Area 360,434 m² · Area code 3120210 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩8,751M▲ +79.0% YoY
Stores82±0.0% YoY
Sales per store₩106.7M▲ +79.0% YoY

Reading this area Estimated sales rose 79.0% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 79.0%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +120.3%
Stores▲ +30.2%
Sales per store▲ +69.3%
Market size
Estimated sales (quarter)
₩8,751M
vs 2024Q4
+79.0%
Estimated transactions
1,081,747
Per-store economics
Estimated sales per store
₩106.7M
vs a year ago
+79.0%
Per transaction
₩8K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3,972.1M – ₩9,914.4M
20212022202320242025
₩3,972.1M₩8,751M
Stores61 – 82
20212022202320242025
6382
Sales per store₩59.6M – ₩128.8M
20212022202320242025
₩63M₩106.7M
Openings1 – 11
20212022202320242025
15
Closings1 – 8
20212022202320242025
21
Franchise share40% – 61%
20212022202320242025
60%43%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +79.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
82
vs a year ago
0.0%
Franchise share
43% (35/82)
Movement
Openings (rate)
5 (4%)
Closings (rate)
1 (1%)
Net store change
+4
Estimated sales 2024 Q1 → 2025 Q4
₩4,972.4M₩8,751M
Stores 2024 Q1 → 2025 Q4
8182
Sales per store 2024 Q1 → 2025 Q4
₩61.4M₩106.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–066%
  • 06–1112%
  • 11–1436%
  • 14–1717%
  • 17–2121%
  • 21–249%
Age
  • 10s2%
  • 20s25%
  • 30s35%
  • 40s17%
  • 50s14%
  • 60+7%
Weekday / weekend
  • Weekday79%
  • Weekend21%
Day of week
  • Mon15%
  • Tue16%
  • Wed17%
  • Thu16%
  • Fri16%
  • Sat10%
  • Sun11%
Gender
  • Male60%
  • Female40%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩8,751M+79.0%820.0%₩106.7M+79.0%5143%Growing
2025Q3₩9,914.4M+88.2%77-6.1%₩128.8M+100.4%3347%Mixed
2025Q2₩8,724.7M+67.5%77-6.1%₩113.3M+78.4%4347%Mixed
2025Q1₩7,931.5M+59.5%79-2.5%₩100.4M+63.6%3742%Growing
2024Q4₩4,888.1M-9.3%82+9.3%₩59.6M-17.0%6443%Possible crowding
2024Q3₩5,269.3M-7.8%82+6.5%₩64.3M-13.4%5840%Possible crowding
2024Q2₩5,209.2M-9.5%82+13.9%₩63.5M-20.6%5444%Possible crowding
2024Q1₩4,972.4M-9.3%81+22.7%₩61.4M-26.1%11744%Possible crowding
2023Q4₩5,389.6M-4.7%75+11.9%₩71.9M-14.9%6651%Possible crowding
2023Q3₩5,715.6M+1.1%77+14.9%₩74.2M-12.0%8347%Possible crowding
2023Q2₩5,758.5M+1.8%72+10.8%₩80M-8.1%8450%Possible crowding
2023Q1₩5,482.5M+27.0%66+3.1%₩83.1M+23.2%4658%Growing
2022Q4₩5,655.3M+7.0%67+4.7%₩84.4M+2.2%5358%Mixed
2022Q3₩5,653.2M+22.3%67+8.1%₩84.4M+13.2%7655%Growing
2022Q2₩5,658.2M+14.2%65+6.6%₩87M+7.2%4258%Growing
2022Q1₩4,316.4M+8.7%64+1.6%₩67.4M+7.0%2258%Growing
2021Q4₩5,284.2M64₩82.6M7558%
2021Q3₩4,622.9M62₩74.6M3260%
2021Q2₩4,953M61₩81.2M4761%
2021Q1₩3,972.1M63₩63M1260%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.