SEOUL COMMERCIAL AREA

선릉역 발달상권

강남구대치4동· Area 360,434 m² · Area code 3120210 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,923.2M▼ -0.8% YoY
Stores33▲ +10.0% YoY
Sales per store₩118.9M▼ -9.8% YoY

Reading this area Stores rose 10.0% from a year earlier while estimated sales stayed about the same (-0.8%), so sales per store fell 9.8%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -15.1%
Stores▼ -10.8%
Sales per store▼ -4.8%
Market size
Estimated sales (quarter)
₩3,923.2M
vs 2024Q4
-0.8%
Estimated transactions
252,056
Per-store economics
Estimated sales per store
₩118.9M
vs a year ago
-9.8%
Per transaction
₩16K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3,808.7M – ₩5,763.6M
20212022202320242025
₩4,621.2M₩3,923.2M
Stores29 – 37
20212022202320242025
3733
Sales per store₩117.7M – ₩180.1M
20212022202320242025
₩124.9M₩118.9M
Openings0 – 3
20212022202320242025
31
Closings0 – 4
20212022202320242025
00
Franchise share8% – 13%
20212022202320242025
8%12%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -0.8%, stores YoY +10.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
33
vs a year ago
+10.0%
Franchise share
12% (4/33)
Movement
Openings (rate)
1 (3%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩3,976M₩3,923.2M
Stores 2024 Q1 → 2025 Q4
3233
Sales per store 2024 Q1 → 2025 Q4
₩124.3M₩118.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1118%
  • 11–1431%
  • 14–1729%
  • 17–2121%
  • 21–241%
Age
  • 10s0%
  • 20s12%
  • 30s27%
  • 40s23%
  • 50s19%
  • 60+19%
Weekday / weekend
  • Weekday88%
  • Weekend12%
Day of week
  • Mon19%
  • Tue17%
  • Wed17%
  • Thu16%
  • Fri19%
  • Sat11%
  • Sun1%
Gender
  • Male50%
  • Female50%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩3,923.2M-0.8%33+10.0%₩118.9M-9.8%1012%Possible crowding
2025Q3₩3,883.2M-5.8%32+10.3%₩121.4M-14.6%1013%Possible crowding
2025Q2₩3,890.1M-0.9%31+3.3%₩125.5M-4.1%1113%Possible crowding
2025Q1₩3,881.5M-2.4%320.0%₩121.3M-2.4%209%Mixed
2024Q4₩3,953.5M-1.5%30-3.2%₩131.8M+1.8%1010%Mixed
2024Q3₩4,123.2M+0.9%29-9.4%₩142.2M+11.3%0110%Possible recovery
2024Q2₩3,924M-3.1%30-6.3%₩130.8M+3.3%0210%Shrinking
2024Q1₩3,976M+4.4%320.0%₩124.3M+4.4%109%Growing
2023Q4₩4,013.4M-0.9%31-3.1%₩129.5M+2.3%0110%Mixed
2023Q3₩4,086.6M-1.8%32-3.0%₩127.7M+1.3%119%Mixed
2023Q2₩4,050M+4.3%32-3.0%₩126.6M+7.6%009%Mixed
2023Q1₩3,808.7M-33.9%320.0%₩119M-33.9%009%Mixed
2022Q4₩4,047.9M-18.8%32+3.2%₩126.5M-21.3%019%Possible crowding
2022Q3₩4,160.8M-13.8%33+3.1%₩126.1M-16.4%009%Possible crowding
2022Q2₩3,882.7M-19.8%330.0%₩117.7M-19.8%109%Mixed
2022Q1₩5,763.6M+24.7%32-13.5%₩180.1M+44.2%109%Mixed
2021Q4₩4,984.3M31₩160.8M0110%
2021Q3₩4,824.7M32₩150.8M129%
2021Q2₩4,843.5M33₩146.8M049%
2021Q1₩4,621.2M37₩124.9M308%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.