SEOUL COMMERCIAL AREA

선릉역 발달상권

강남구대치4동· Area 360,434 m² · Area code 3120210 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

가구 2025 Q4 · Seoul data

Estimated sales (quarter)₩391M▼ -8.4% YoY
Stores8▼ -11.1% YoY
Sales per store₩48.9M▲ +3.0% YoY

Reading this area Estimated sales fell 8.4% from a year earlier and stores fell 11.1%. Sales per store are up 3.0%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -19.0%
Stores▼ -20.0%
Sales per store▲ +1.2%
Market size
Estimated sales (quarter)
₩391M
vs 2024Q4
-8.4%
Estimated transactions
16,891
Per-store economics
Estimated sales per store
₩48.9M
vs a year ago
+3.0%
Per transaction
₩23K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩377.4M – ₩983.9M
20212022202320242025
₩482.8M₩391M
Stores8 – 10
20212022202320242025
108
Sales per store₩42.6M – ₩98.4M
20212022202320242025
₩48.3M₩48.9M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -8.4%, stores YoY -11.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
-11.1%
Franchise share
0% (0/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩605.2M₩391M
Stores 2024 Q1 → 2025 Q4
98
Sales per store 2024 Q1 → 2025 Q4
₩67.2M₩48.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1110%
  • 11–1420%
  • 14–1745%
  • 17–2125%
  • 21–240%
Age
  • 10s0%
  • 20s7%
  • 30s24%
  • 40s24%
  • 50s34%
  • 60+11%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon10%
  • Tue12%
  • Wed10%
  • Thu19%
  • Fri25%
  • Sat18%
  • Sun6%
Gender
  • Male40%
  • Female60%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩391M-8.4%8-11.1%₩48.9M+3.0%000%Shrinking
2025Q3₩377.4M-31.7%8-11.1%₩47.2M-23.1%010%Shrinking
2025Q2₩409.9M-47.3%90.0%₩45.5M-47.3%000%Mixed
2025Q1₩425.9M-29.6%90.0%₩47.3M-29.6%000%Mixed
2024Q4₩426.9M-29.9%9-10.0%₩47.4M-22.1%000%Shrinking
2024Q3₩552.2M-43.9%9-10.0%₩61.4M-37.6%000%Shrinking
2024Q2₩777.7M+42.8%90.0%₩86.4M+42.8%000%Growing
2024Q1₩605.2M+40.0%9-10.0%₩67.2M+55.5%010%Mixed
2023Q4₩608.7M-7.4%100.0%₩60.9M-7.4%000%Mixed
2023Q3₩983.9M+65.4%10+11.1%₩98.4M+48.8%100%Growing
2023Q2₩544.5M-10.0%90.0%₩60.5M-10.0%010%Mixed
2023Q1₩432.4M-20.6%10+11.1%₩43.2M-28.6%000%Possible crowding
2022Q4₩657.3M+15.9%10+11.1%₩65.7M+4.3%100%Growing
2022Q3₩595M+55.2%90.0%₩66.1M+55.2%000%Growing
2022Q2₩605.2M-8.3%90.0%₩67.2M-8.3%000%Mixed
2022Q1₩544.7M+12.8%9-10.0%₩60.5M+25.4%000%Mixed
2021Q4₩567M9₩63M000%
2021Q3₩383.5M9₩42.6M000%
2021Q2₩660.3M9₩73.4M010%
2021Q1₩482.8M10₩48.3M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.