SEOUL COMMERCIAL AREA

송파나루역 발달상권

송파구송파1동· Area 60,912 m² · Area code 3120232 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠클럽 2025 Q4 · Seoul data

Estimated sales (quarter)₩69.8M▼ -37.4% YoY
Stores8▲ +14.3% YoY
Sales per store₩8.7M▼ -45.3% YoY

Reading this area Stores rose 14.3% from a year earlier while estimated sales stayed about the same (-37.4%), so sales per store fell 45.3%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -34.9%
Stores▲ +166.7%
Sales per store▼ -75.6%
Market size
Estimated sales (quarter)
₩69.8M
vs 2024Q4
-37.4%
Estimated transactions
138
Per-store economics
Estimated sales per store
₩8.7M
vs a year ago
-45.3%
Per transaction
₩505K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩66M – ₩230.4M
20212022202320242025
₩107.1M₩69.8M
Stores3 – 8
20212022202320242025
38
Sales per store₩8.7M – ₩57.9M
20212022202320242025
₩35.7M₩8.7M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -37.4%, stores YoY +14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
+14.3%
Franchise share
0% (0/8)
Movement
Openings (rate)
1 (13%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩201.6M₩69.8M
Stores 2024 Q1 → 2025 Q4
68
Sales per store 2024 Q1 → 2025 Q4
₩33.6M₩8.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–1411%
  • 14–1710%
  • 17–2144%
  • 21–2431%
Age
  • 10s0%
  • 20s13%
  • 30s41%
  • 40s15%
  • 50s31%
  • 60+0%
Weekday / weekend
  • Weekday91%
  • Weekend9%
Day of week
  • Mon19%
  • Tue27%
  • Wed5%
  • Thu25%
  • Fri15%
  • Sat5%
  • Sun4%
Gender
  • Male29%
  • Female71%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩69.8M-37.4%8+14.3%₩8.7M-45.3%100%Possible crowding
2025Q3₩94.4M-49.5%7+16.7%₩13.5M-56.7%000%Possible crowding
2025Q2₩66M-53.1%7+16.7%₩9.4M-59.8%110%Possible crowding
2025Q1₩126M-37.5%7+16.7%₩18M-46.4%000%Possible crowding
2024Q4₩111.5M-32.0%7+40.0%₩15.9M-51.4%100%Possible crowding
2024Q3₩186.9M-7.9%6+20.0%₩31.2M-23.2%000%Possible crowding
2024Q2₩140.5M-39.0%6+20.0%₩23.4M-49.2%000%Possible crowding
2024Q1₩201.6M+19.5%6+20.0%₩33.6M-0.4%100%Mixed
2023Q4₩163.9M+12.6%50.0%₩32.8M+12.6%000%Growing
2023Q3₩202.9M+22.8%50.0%₩40.6M+22.8%000%Growing
2023Q2₩230.4M+105.5%5+25.0%₩46.1M+64.4%000%Growing
2023Q1₩168.7M+25.9%5+25.0%₩33.7M+0.7%000%Mixed
2022Q4₩145.5M-5.1%5+66.7%₩29.1M-43.1%000%Possible crowding
2022Q3₩165.3M+9.7%5+66.7%₩33.1M-34.2%100%Competition inflow
2022Q2₩112.2M-35.4%4+33.3%₩28M-51.6%000%Possible crowding
2022Q1₩134M+25.1%4+33.3%₩33.5M-6.2%100%Competition inflow
2021Q4₩153.4M3₩51.1M000%
2021Q3₩150.6M3₩50.2M000%
2021Q2₩173.7M3₩57.9M000%
2021Q1₩107.1M3₩35.7M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.