SEOUL COMMERCIAL AREA

송파나루역 발달상권

송파구송파1동· Area 60,912 m² · Area code 3120232 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)₩123.8M▲ +31.6% YoY
Stores4▼ -20.0% YoY
Sales per store₩30.9M▲ +64.5% YoY

Reading this area Against a year earlier, estimated sales +31.6%, stores -20.0% and sales per store +64.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +354.6%
Stores▼ -20.0%
Sales per store▲ +468.3%
Market size
Estimated sales (quarter)
₩123.8M
vs 2024Q4
+31.6%
Estimated transactions
627
Per-store economics
Estimated sales per store
₩30.9M
vs a year ago
+64.5%
Per transaction
₩197K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩27.2M – ₩179.6M
20212022202320242025
₩27.2M₩123.8M
Stores4 – 5
20212022202320242025
54
Sales per store₩5.4M – ₩35.9M
20212022202320242025
₩5.4M₩30.9M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +31.6%, stores YoY -20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
-20.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (25%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩78M₩123.8M
Stores 2024 Q1 → 2025 Q4
54
Sales per store 2024 Q1 → 2025 Q4
₩15.6M₩30.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0665%
  • 06–111%
  • 11–140%
  • 14–170%
  • 17–218%
  • 21–2426%
Age
  • 10s0%
  • 20s6%
  • 30s4%
  • 40s9%
  • 50s48%
  • 60+33%
Weekday / weekend
  • Weekday72%
  • Weekend28%
Day of week
  • Mon19%
  • Tue3%
  • Wed16%
  • Thu13%
  • Fri22%
  • Sat17%
  • Sun11%
Gender
  • Male98%
  • Female2%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩123.8M+31.6%4-20.0%₩30.9M+64.5%010%Mixed
2025Q3₩119.1M+79.6%50.0%₩23.8M+79.6%000%Growing
2025Q2₩103M+22.1%50.0%₩20.6M+22.1%000%Growing
2025Q1₩88.2M+13.1%50.0%₩17.6M+13.1%000%Growing
2024Q4₩94M-47.7%50.0%₩18.8M-47.7%000%Mixed
2024Q3₩66.3M+19.0%50.0%₩13.3M+19.0%000%Growing
2024Q2₩84.3M+44.4%50.0%₩16.9M+44.4%000%Growing
2024Q1₩78M-9.9%50.0%₩15.6M-9.9%000%Mixed
2023Q4₩179.6M+357.9%50.0%₩35.9M+357.9%000%Growing
2023Q3₩55.7M-3.7%50.0%₩11.1M-3.7%110%Mixed
2023Q2₩58.4M-0.3%50.0%₩11.7M-0.3%110%Mixed
2023Q1₩86.6M+26.8%50.0%₩17.3M+26.8%000%Growing
2022Q4₩39.2M-43.4%50.0%₩7.8M-43.4%000%Mixed
2022Q3₩57.9M+61.1%50.0%₩11.6M+61.1%000%Growing
2022Q2₩58.6M+16.9%50.0%₩11.7M+16.9%000%Growing
2022Q1₩68.3M+150.9%50.0%₩13.7M+150.9%000%Growing
2021Q4₩69.3M5₩13.9M000%
2021Q3₩35.9M5₩7.2M000%
2021Q2₩50.1M5₩10M000%
2021Q1₩27.2M5₩5.4M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.