SEOUL COMMERCIAL AREA

송파나루역 Developed area

Songpa-gu (송파구) 송파1동· Area 60,912 m² · Area code 3120232 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

화초 2025 Q4 · Seoul data

Estimated sales (quarter)₩13.5M▼ -21.8% YoY
Stores4±0.0% YoY
Sales per store₩3.4M▼ -21.8% YoY

Reading this area Against a year earlier, estimated sales -21.8%, stores 0.0% and sales per store -21.8% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -67.8%
Stores▲ +33.3%
Sales per store▼ -75.8%
Market size
Estimated sales (quarter)
₩13.5M
vs 2024Q4
-21.8%
Estimated transactions
488
Per-store economics
Estimated sales per store
₩3.4M
vs a year ago
-21.8%
Per transaction
₩28K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩10.1M – ₩59.6M
20212022202320242025
₩42M₩13.5M
Stores3 – 5
20212022202320242025
34
Sales per store₩2.5M – ₩19.9M
20212022202320242025
₩14M₩3.4M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -21.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩17M₩13.5M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩4.2M₩3.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–114%
  • 11–1440%
  • 14–1732%
  • 17–2122%
  • 21–242%
Age
  • 10s0%
  • 20s23%
  • 30s47%
  • 40s8%
  • 50s12%
  • 60+10%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon5%
  • Tue19%
  • Wed10%
  • Thu18%
  • Fri16%
  • Sat15%
  • Sun18%
Gender
  • Male50%
  • Female50%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩13.5M-21.8%40.0%₩3.4M-21.8%000%Sales↓ · Stores→ · Per store↓
2025Q3₩10.1M-74.7%40.0%₩2.5M-74.7%100%Sales↓ · Stores→ · Per store↓
2025Q2₩41.1M+122.1%40.0%₩10.3M+122.1%000%Sales↑ · Stores→ · Per store↑
2025Q1₩20.2M+19.3%40.0%₩5.1M+19.3%000%Sales↑ · Stores→ · Per store↑
2024Q4₩17.3M-3.7%40.0%₩4.3M-3.7%110%Sales↓ · Stores→ · Per store↓
2024Q3₩39.9M+242.7%40.0%₩10M+242.7%000%Sales↑ · Stores→ · Per store↑
2024Q2₩18.5M+36.6%40.0%₩4.6M+36.6%000%Sales↑ · Stores→ · Per store↑
2024Q1₩17M-8.9%40.0%₩4.2M-8.9%000%Sales↓ · Stores→ · Per store↓
2023Q4₩18M-20.7%40.0%₩4.5M-20.7%000%Sales↓ · Stores→ · Per store↓
2023Q3₩11.7M-37.9%40.0%₩2.9M-37.9%110%Sales↓ · Stores→ · Per store↓
2023Q2₩13.5M-62.7%4-20.0%₩3.4M-53.4%000%Sales↓ · Stores↓ · Per store↓
2023Q1₩18.6M-58.6%4-20.0%₩4.7M-48.3%000%Sales↓ · Stores↓ · Per store↓
2022Q4₩22.7M-50.9%4-20.0%₩5.7M-38.6%000%Sales↓ · Stores↓ · Per store↓
2022Q3₩18.8M-60.7%4+33.3%₩4.7M-70.5%010%Sales↓ · Stores↑ · Per store↓
2022Q2₩36.3M-39.1%5+66.7%₩7.3M-63.5%000%Sales↓ · Stores↑ · Per store↓
2022Q1₩45M+7.2%5+66.7%₩9M-35.7%000%Sales↑ · Stores↑ · Per store↓
2021Q4₩46.2M5₩9.2M200%
2021Q3₩47.7M3₩15.9M000%
2021Q2₩59.6M3₩19.9M000%
2021Q1₩42M3₩14M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.