SEOUL COMMERCIAL AREA

명동 남대문 북창동 다동 무교동 관광특구 Tourist zone

Jung-gu (중구) 소공동· Area 983,618 m² · Area code 3001492 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩123,135.9M▲ +0.7% YoY
Stores585▼ -1.3% YoY
Sales per store₩210.5M▲ +2.0% YoY

Reading this area Against a year earlier, estimated sales +0.7%, stores -1.3% and sales per store +2.0% do not read in one direction. (vs a year earlier: Sales→ · Stores→ · Per store→)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +142.7%
Stores▲ +13.2%
Sales per store▲ +114.5%
Market size
Estimated sales (quarter)
₩123,135.9M
vs 2024Q4
+0.7%
Estimated transactions
2,137,936
Per-store economics
Estimated sales per store
₩210.5M
vs a year ago
+2.0%
Per transaction
₩58K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩48,235.2M – ₩123,135.9M
20212022202320242025
₩50,730.9M₩123,135.9M
Stores512 – 593
20212022202320242025
517585
Sales per store₩94.2M – ₩210.5M
20212022202320242025
₩98.1M₩210.5M
Openings6 – 36
20212022202320242025
1218
Closings6 – 24
20212022202320242025
2420
Franchise share14% – 18%
20212022202320242025
18%15%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +0.7%, stores YoY -1.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
585
vs a year ago
-1.3%
Franchise share
15% (86/585)
Movement
Openings (rate)
18 (3%)
Closings (rate)
20 (3%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩87,447.4M₩123,135.9M
Stores 2024 Q1 → 2025 Q4
565585
Sales per store 2024 Q1 → 2025 Q4
₩154.8M₩210.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–113%
  • 11–1434%
  • 14–1715%
  • 17–2135%
  • 21–2412%
Age
  • 10s0%
  • 20s10%
  • 30s24%
  • 40s23%
  • 50s20%
  • 60+23%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon15%
  • Tue16%
  • Wed17%
  • Thu17%
  • Fri17%
  • Sat11%
  • Sun7%
Gender
  • Male57%
  • Female43%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩123,135.9M+0.7%585-1.3%₩210.5M+2.0%182015%Sales→ · Stores→ · Per store→
2025Q3₩111,160.8M+4.9%589+0.7%₩188.7M+4.2%162014%Sales↑ · Stores→ · Per store↑
2025Q2₩106,463M+23.2%591+2.1%₩180.1M+20.7%151314%Sales↑ · Stores→ · Per store↑
2025Q1₩105,629M+20.8%588+4.1%₩179.6M+16.1%152115%Sales↑ · Stores↑ · Per store↑
2024Q4₩122,332.2M+21.5%593+7.0%₩206.3M+13.6%211115%Sales↑ · Stores↑ · Per store↑
2024Q3₩105,988.6M+30.4%585+6.6%₩181.2M+22.4%191715%Sales↑ · Stores↑ · Per store↑
2024Q2₩86,443M+4.2%579+8.0%₩149.3M-3.5%321915%Sales↑ · Stores↑ · Per store↓
2024Q1₩87,447.4M+1.1%565+6.0%₩154.8M-4.7%291616%Sales→ · Stores↑ · Per store↓
2023Q4₩100,644.1M+8.3%554+4.7%₩181.7M+3.4%201716%Sales↑ · Stores↑ · Per store↑
2023Q3₩81,265.7M+4.8%549+7.2%₩148M-2.3%271416%Sales↑ · Stores↑ · Per store→
2023Q2₩82,957.9M+4.9%536+3.7%₩154.8M+1.2%211417%Sales↑ · Stores↑ · Per store→
2023Q1₩86,538M+58.7%533+3.7%₩162.4M+53.0%272116%Sales↑ · Stores↑ · Per store↑
2022Q4₩92,921M+34.4%529+2.7%₩175.7M+30.8%361716%Sales↑ · Stores→ · Per store↑
2022Q3₩77,549.4M+60.8%5120.0%₩151.5M+60.8%142116%Sales↑ · Stores→ · Per store↑
2022Q2₩79,056.5M+31.4%517+0.2%₩152.9M+31.1%121016%Sales↑ · Stores→ · Per store↑
2022Q1₩54,535.2M+7.5%514-0.6%₩106.1M+8.1%6617%Sales↑ · Stores→ · Per store↑
2021Q4₩69,155.8M515₩134.3M151616%
2021Q3₩48,235.2M512₩94.2M91817%
2021Q2₩60,180.3M516₩116.6M222418%
2021Q1₩50,730.9M517₩98.1M122418%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.