SEOUL COMMERCIAL AREA

명동 남대문 북창동 다동 무교동 관광특구 Tourist zone

Jung-gu (중구) 소공동· Area 983,618 m² · Area code 3001492 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩6,877.4M▲ +0.6% YoY
Stores161▲ +3.2% YoY
Sales per store₩42.7M▼ -2.5% YoY

Reading this area Against a year earlier, estimated sales +0.6%, stores +3.2% and sales per store -2.5% do not read in one direction. (vs a year earlier: Sales→ · Stores↑ · Per store→)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +28.5%
Stores▲ +59.4%
Sales per store▼ -19.4%
Market size
Estimated sales (quarter)
₩6,877.4M
vs 2024Q4
+0.6%
Estimated transactions
634,190
Per-store economics
Estimated sales per store
₩42.7M
vs a year ago
-2.5%
Per transaction
₩11K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4,297.4M – ₩7,110.6M
20212022202320242025
₩5,352.6M₩6,877.4M
Stores96 – 164
20212022202320242025
101161
Sales per store₩37.4M – ₩66.5M
20212022202320242025
₩53M₩42.7M
Openings1 – 48
20212022202320242025
36
Closings1 – 8
20212022202320242025
48
Franchise share12% – 22%
20212022202320242025
22%14%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +0.6%, stores YoY +3.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
161
vs a year ago
+3.2%
Franchise share
14% (22/161)
Movement
Openings (rate)
6 (3%)
Closings (rate)
8 (4%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩6,747.6M₩6,877.4M
Stores 2024 Q1 → 2025 Q4
104161
Sales per store 2024 Q1 → 2025 Q4
₩64.9M₩42.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–1114%
  • 11–1447%
  • 14–1717%
  • 17–2119%
  • 21–242%
Age
  • 10s1%
  • 20s15%
  • 30s29%
  • 40s25%
  • 50s18%
  • 60+12%
Weekday / weekend
  • Weekday85%
  • Weekend15%
Day of week
  • Mon16%
  • Tue16%
  • Wed19%
  • Thu17%
  • Fri17%
  • Sat9%
  • Sun6%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩6,877.4M+0.6%161+3.2%₩42.7M-2.5%6814%Sales→ · Stores↑ · Per store→
2025Q3₩6,386.4M-1.8%164+7.2%₩38.9M-8.4%6512%Sales→ · Stores↑ · Per store↓
2025Q2₩6,350.5M-8.8%163+9.4%₩39M-16.6%9112%Sales↓ · Stores↑ · Per store↓
2025Q1₩5,864.9M-13.1%157+51.0%₩37.4M-42.4%6512%Sales↓ · Stores↑ · Per store↓
2024Q4₩6,833.6M-3.9%156+45.8%₩43.8M-34.1%5212%Sales↓ · Stores↑ · Per store↓
2024Q3₩6,503.7M+0.5%153+47.1%₩42.5M-31.7%7312%Sales→ · Stores↑ · Per store↓
2024Q2₩6,962M+10.7%149+47.5%₩46.7M-25.0%48313%Sales↑ · Stores↑ · Per store↓
2024Q1₩6,747.6M+7.5%104+3.0%₩64.9M+4.4%3618%Sales↑ · Stores→ · Per store↑
2023Q4₩7,110.6M+11.3%107+9.2%₩66.5M+1.9%4118%Sales↑ · Stores↑ · Per store→
2023Q3₩6,468.9M+7.4%104+6.1%₩62.2M+1.2%7418%Sales↑ · Stores↑ · Per store→
2023Q2₩6,290.3M+13.8%101+5.2%₩62.3M+8.2%2219%Sales↑ · Stores↑ · Per store↑
2023Q1₩6,276.2M+46.0%101+5.2%₩62.1M+38.8%5319%Sales↑ · Stores↑ · Per store↑
2022Q4₩6,391.5M+19.6%98+2.1%₩65.2M+17.2%6620%Sales↑ · Stores→ · Per store↑
2022Q3₩6,022.1M+20.7%98-1.0%₩61.5M+22.0%4220%Sales↑ · Stores→ · Per store↑
2022Q2₩5,527.3M-11.7%96-3.0%₩57.6M-8.9%3221%Sales↓ · Stores↓ · Per store↓
2022Q1₩4,297.4M-19.7%96-5.0%₩44.8M-15.5%1320%Sales↓ · Stores↓ · Per store↓
2021Q4₩5,343.1M96₩55.7M2622%
2021Q3₩4,988.5M99₩50.4M3222%
2021Q2₩6,257.4M99₩63.2M2521%
2021Q1₩5,352.6M101₩53M3422%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.