SEOUL COMMERCIAL AREA

명동 남대문 북창동 다동 무교동 관광특구 Tourist zone

Jung-gu (중구) 소공동· Area 983,618 m² · Area code 3001492 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩7,113.4M▼ -5.1% YoY
Stores100±0.0% YoY
Sales per store₩71.1M▼ -5.1% YoY

Reading this area Against a year earlier, estimated sales -5.1%, stores 0.0% and sales per store -5.1% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +44.7%
Stores▲ +11.1%
Sales per store▲ +30.2%
Market size
Estimated sales (quarter)
₩7,113.4M
vs 2024Q4
-5.1%
Estimated transactions
127,376
Per-store economics
Estimated sales per store
₩71.1M
vs a year ago
-5.1%
Per transaction
₩56K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4,915.8M – ₩9,019.6M
20212022202320242025
₩4,915.8M₩7,113.4M
Stores85 – 107
20212022202320242025
90100
Sales per store₩54.6M – ₩87.6M
20212022202320242025
₩54.6M₩71.1M
Openings0 – 15
20212022202320242025
32
Closings1 – 6
20212022202320242025
22
Franchise share9% – 14%
20212022202320242025
14%10%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -5.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
100
vs a year ago
0.0%
Franchise share
10% (10/100)
Movement
Openings (rate)
2 (2%)
Closings (rate)
2 (2%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩6,821.2M₩7,113.4M
Stores 2024 Q1 → 2025 Q4
107100
Sales per store 2024 Q1 → 2025 Q4
₩63.7M₩71.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–110%
  • 11–1442%
  • 14–1713%
  • 17–2134%
  • 21–249%
Age
  • 10s1%
  • 20s14%
  • 30s28%
  • 40s27%
  • 50s18%
  • 60+12%
Weekday / weekend
  • Weekday79%
  • Weekend21%
Day of week
  • Mon13%
  • Tue14%
  • Wed18%
  • Thu18%
  • Fri16%
  • Sat14%
  • Sun7%
Gender
  • Male50%
  • Female50%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩7,113.4M-5.1%1000.0%₩71.1M-5.1%2210%Sales↓ · Stores→ · Per store↓
2025Q3₩8,589.7M-3.7%100-2.0%₩85.9M-1.8%3210%Sales↓ · Stores→ · Per store→
2025Q2₩8,111.9M-10.1%98-4.9%₩82.8M-5.5%2111%Sales↓ · Stores↓ · Per store↓
2025Q1₩5,980.2M-12.3%97-9.3%₩61.7M-3.3%1511%Sales↓ · Stores↓ · Per store↓
2024Q4₩7,495.7M-4.9%100-6.5%₩75M+1.8%0212%Sales↓ · Stores↓ · Per store→
2024Q3₩8,921.5M+35.3%1020.0%₩87.5M+35.3%2312%Sales↑ · Stores→ · Per store↑
2024Q2₩9,019.6M+39.6%103+4.0%₩87.6M+34.2%1512%Sales↑ · Stores↑ · Per store↑
2024Q1₩6,821.2M-1.8%107+10.3%₩63.7M-11.0%2111%Sales→ · Stores↑ · Per store↓
2023Q4₩7,881.7M+2.5%107+8.1%₩73.7M-5.2%7210%Sales→ · Stores↑ · Per store↓
2023Q3₩6,593.5M+4.7%102+17.2%₩64.6M-10.7%4111%Sales↑ · Stores↑ · Per store↓
2023Q2₩6,461.9M+2.5%99+16.5%₩65.3M-12.0%5111%Sales→ · Stores↑ · Per store↓
2023Q1₩6,948.1M+32.0%97+14.1%₩71.6M+15.7%029%Sales↑ · Stores↑ · Per store↑
2022Q4₩7,688.7M+9.6%99+15.1%₩77.7M-4.8%1559%Sales↑ · Stores↑ · Per store↓
2022Q3₩6,296.6M+24.1%87-3.3%₩72.4M+28.4%4113%Sales↑ · Stores↓ · Per store↑
2022Q2₩6,303.8M+10.6%85-6.6%₩74.2M+18.4%1112%Sales↑ · Stores↓ · Per store↑
2022Q1₩5,264.4M+7.1%85-5.6%₩61.9M+13.4%1212%Sales↑ · Stores↓ · Per store↑
2021Q4₩7,015.9M86₩81.6M2612%
2021Q3₩5,072.1M90₩56.4M2311%
2021Q2₩5,699.1M91₩62.6M3511%
2021Q1₩4,915.8M90₩54.6M3214%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.