SEOUL COMMERCIAL AREA

명동 남대문 북창동 다동 무교동 관광특구 관광특구

중구소공동· Area 983,618 m² · Area code 3001492 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

미곡판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,719.5M▼ -19.7% YoY
Stores65▼ -7.1% YoY
Sales per store₩26.5M▼ -13.6% YoY

Reading this area Estimated sales fell 19.7% from a year earlier and stores fell 7.1%. Sales per store are down 13.6%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +369.8%
Stores▼ -1.5%
Sales per store▲ +377.0%
Market size
Estimated sales (quarter)
₩1,719.5M
vs 2024Q4
-19.7%
Estimated transactions
2,862
Per-store economics
Estimated sales per store
₩26.5M
vs a year ago
-13.6%
Per transaction
₩601K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩366M – ₩2,142.4M
20212022202320242025
₩366M₩1,719.5M
Stores64 – 70
20212022202320242025
6665
Sales per store₩5.5M – ₩30.6M
20212022202320242025
₩5.5M₩26.5M
Openings0 – 3
20212022202320242025
10
Closings0 – 2
20212022202320242025
12
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -19.7%, stores YoY -7.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
65
vs a year ago
-7.1%
Franchise share
0% (0/65)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (3%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩1,280.8M₩1,719.5M
Stores 2024 Q1 → 2025 Q4
7065
Sales per store 2024 Q1 → 2025 Q4
₩18.3M₩26.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1135%
  • 11–147%
  • 14–1734%
  • 17–2124%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s0%
  • 50s0%
  • 60+100%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon32%
  • Tue31%
  • Wed31%
  • Thu1%
  • Fri5%
  • Sat0%
  • Sun0%
Gender
  • Male0%
  • Female100%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,719.5M-19.7%65-7.1%₩26.5M-13.6%020%Shrinking
2025Q3₩1,086.9M+12.1%67-4.3%₩16.2M+17.1%010%Mixed
2025Q2₩1,394.2M+43.3%68-2.9%₩20.5M+47.5%000%Growing
2025Q1₩1,581.4M+23.5%68-2.9%₩23.3M+27.1%020%Growing
2024Q4₩2,142.4M+71.3%70+1.4%₩30.6M+68.8%000%Growing
2024Q3₩970M-3.5%70+1.4%₩13.9M-4.9%000%Mixed
2024Q2₩972.7M+19.4%70+1.4%₩13.9M+17.7%000%Growing
2024Q1₩1,280.8M+49.2%70+4.5%₩18.3M+42.8%100%Growing
2023Q4₩1,251M+28.7%69+4.5%₩18.1M+23.1%000%Growing
2023Q3₩1,005.2M+34.7%69+7.8%₩14.6M+25.0%000%Growing
2023Q2₩814.7M-4.0%69+7.8%₩11.8M-11.0%310%Possible crowding
2023Q1₩858.7M+49.3%67+4.7%₩12.8M+42.6%100%Growing
2022Q4₩972M+15.8%66+1.5%₩14.7M+14.1%310%Growing
2022Q3₩746.2M+20.2%64-3.0%₩11.7M+24.0%000%Mixed
2022Q2₩848.7M+24.1%64-3.0%₩13.3M+27.9%000%Mixed
2022Q1₩575.2M+57.1%64-3.0%₩9M+62.1%010%Mixed
2021Q4₩839.2M65₩12.9M010%
2021Q3₩620.6M66₩9.4M000%
2021Q2₩684M66₩10.4M000%
2021Q1₩366M66₩5.5M110%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.