SEOUL COMMERCIAL AREA

명동 남대문 북창동 다동 무교동 관광특구 Tourist zone

Jung-gu (중구) 소공동· Area 983,618 m² · Area code 3001492 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)₩19,619.5M▲ +3.7% YoY
Stores113▲ +3.7% YoY
Sales per store₩173.6M▲ +0.1% YoY

Reading this area Against a year earlier, estimated sales +3.7%, stores +3.7% and sales per store +0.1% do not read in one direction. (vs a year earlier: Sales↑ · Stores↑ · Per store→)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +8.4%
Stores▼ -2.6%
Sales per store▲ +11.2%
Market size
Estimated sales (quarter)
₩19,619.5M
vs 2024Q4
+3.7%
Estimated transactions
750,246
Per-store economics
Estimated sales per store
₩173.6M
vs a year ago
+0.1%
Per transaction
₩26K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩14,702.1M – ₩23,101.4M
20212022202320242025
₩18,105.4M₩19,619.5M
Stores105 – 116
20212022202320242025
116113
Sales per store₩127.8M – ₩204.4M
20212022202320242025
₩156.1M₩173.6M
Openings0 – 4
20212022202320242025
33
Closings0 – 5
20212022202320242025
20
Franchise share4% – 6%
20212022202320242025
4%5%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +3.7%, stores YoY +3.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
113
vs a year ago
+3.7%
Franchise share
5% (6/113)
Movement
Openings (rate)
3 (3%)
Closings (rate)
0 (0%)
Net store change
+3
Estimated sales 2024 Q1 → 2025 Q4
₩18,284.9M₩19,619.5M
Stores 2024 Q1 → 2025 Q4
107113
Sales per store 2024 Q1 → 2025 Q4
₩170.9M₩173.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–119%
  • 11–1435%
  • 14–1738%
  • 17–2116%
  • 21–242%
Age
  • 10s0%
  • 20s5%
  • 30s15%
  • 40s20%
  • 50s14%
  • 60+46%
Weekday / weekend
  • Weekday80%
  • Weekend20%
Day of week
  • Mon18%
  • Tue17%
  • Wed16%
  • Thu15%
  • Fri14%
  • Sat16%
  • Sun4%
Gender
  • Male34%
  • Female66%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩19,619.5M+3.7%113+3.7%₩173.6M+0.1%305%Sales↑ · Stores↑ · Per store→
2025Q3₩16,059M-1.8%110+1.9%₩146M-3.6%225%Sales→ · Stores→ · Per store↓
2025Q2₩16,843.4M+1.6%110+2.8%₩153.1M-1.2%315%Sales→ · Stores→ · Per store→
2025Q1₩19,135.6M+4.7%109+1.9%₩175.6M+2.7%116%Sales↑ · Stores→ · Per store→
2024Q4₩18,912.2M-4.8%109+3.8%₩173.5M-8.3%216%Sales↓ · Stores↑ · Per store↓
2024Q3₩16,354.4M-3.8%108+0.9%₩151.4M-4.7%216%Sales↓ · Stores→ · Per store↓
2024Q2₩16,580.9M-9.3%1070.0%₩155M-9.3%446%Sales↓ · Stores→ · Per store↓
2024Q1₩18,284.9M+8.6%107-1.8%₩170.9M+10.7%206%Sales↑ · Stores→ · Per store↑
2023Q4₩19,869.8M+6.6%105-7.1%₩189.2M+14.7%026%Sales↑ · Stores↓ · Per store↑
2023Q3₩17,006.3M+15.7%107-7.0%₩158.9M+24.3%116%Sales↑ · Stores↓ · Per store↑
2023Q2₩18,272.1M-2.7%107-4.5%₩170.8M+1.9%136%Sales→ · Stores↓ · Per store→
2023Q1₩16,833.1M+11.8%109-3.5%₩154.4M+15.9%156%Sales↑ · Stores↓ · Per store↑
2022Q4₩18,639.2M-19.3%1130.0%₩164.9M-19.3%135%Sales↓ · Stores→ · Per store↓
2022Q3₩14,702.1M-0.7%115+2.7%₩127.8M-3.3%415%Sales→ · Stores→ · Per store↓
2022Q2₩18,777.4M+17.7%1120.0%₩167.7M+17.7%015%Sales↑ · Stores→ · Per store↑
2022Q1₩15,051.4M-16.9%113-2.6%₩133.2M-14.7%115%Sales↓ · Stores→ · Per store↓
2021Q4₩23,101.4M113₩204.4M215%
2021Q3₩14,799.9M112₩132.1M115%
2021Q2₩15,957.7M112₩142.5M255%
2021Q1₩18,105.4M116₩156.1M324%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.