SEOUL COMMERCIAL AREA

명동 남대문 북창동 다동 무교동 관광특구 Tourist zone

Jung-gu (중구) 소공동· Area 983,618 m² · Area code 3001492 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩7,331.7M▼ -12.8% YoY
Stores64▼ -12.3% YoY
Sales per store₩114.6M▼ -0.5% YoY

Reading this area Estimated sales fell 12.8% from a year earlier and stores fell 12.3%. Sales per store are about the same at -0.5%. (vs a year earlier: Sales↓ · Stores↓ · Per store→)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +26.1%
Stores▼ -8.6%
Sales per store▲ +37.9%
Market size
Estimated sales (quarter)
₩7,331.7M
vs 2024Q4
-12.8%
Estimated transactions
130,290
Per-store economics
Estimated sales per store
₩114.6M
vs a year ago
-0.5%
Per transaction
₩56K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩5,424.5M – ₩8,710.8M
20212022202320242025
₩5,815.5M₩7,331.7M
Stores64 – 78
20212022202320242025
7064
Sales per store₩78.6M – ₩115.1M
20212022202320242025
₩83.1M₩114.6M
Openings0 – 9
20212022202320242025
40
Closings0 – 6
20212022202320242025
35
Franchise share24% – 29%
20212022202320242025
24%27%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -12.8%, stores YoY -12.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
64
vs a year ago
-12.3%
Franchise share
27% (17/64)
Movement
Openings (rate)
0 (0%)
Closings (rate)
5 (6%)
Net store change
−5
Estimated sales 2024 Q1 → 2025 Q4
₩7,925.4M₩7,331.7M
Stores 2024 Q1 → 2025 Q4
7864
Sales per store 2024 Q1 → 2025 Q4
₩101.6M₩114.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–110%
  • 11–1442%
  • 14–175%
  • 17–2136%
  • 21–2416%
Age
  • 10s1%
  • 20s16%
  • 30s28%
  • 40s24%
  • 50s17%
  • 60+15%
Weekday / weekend
  • Weekday89%
  • Weekend11%
Day of week
  • Mon16%
  • Tue19%
  • Wed19%
  • Thu18%
  • Fri16%
  • Sat7%
  • Sun4%
Gender
  • Male58%
  • Female42%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩7,331.7M-12.8%64-12.3%₩114.6M-0.5%0527%Sales↓ · Stores↓ · Per store→
2025Q3₩7,018.8M-4.2%68-8.1%₩103.2M+4.2%0425%Sales↓ · Stores↓ · Per store↑
2025Q2₩7,240.7M-4.9%70-9.1%₩103.4M+4.6%2527%Sales↓ · Stores↓ · Per store↑
2025Q1₩7,358.1M-7.2%73-6.4%₩100.8M-0.8%0026%Sales↓ · Stores↓ · Per store→
2024Q4₩8,405.7M-1.6%73-5.2%₩115.1M+3.8%0226%Sales→ · Stores↓ · Per store↑
2024Q3₩7,326.9M-8.3%74-2.6%₩99M-5.8%2627%Sales↓ · Stores→ · Per store↓
2024Q2₩7,614.5M-7.3%77-1.3%₩98.9M-6.1%0127%Sales↓ · Stores→ · Per store↓
2024Q1₩7,925.4M-7.2%78+1.3%₩101.6M-8.4%1127%Sales↓ · Stores→ · Per store↓
2023Q4₩8,538.4M-2.0%77-1.3%₩110.9M-0.7%3229%Sales→ · Stores→ · Per store→
2023Q3₩7,987.1M+7.9%76+7.0%₩105.1M+0.8%2229%Sales↑ · Stores↑ · Per store→
2023Q2₩8,212.5M+31.7%78+16.4%₩105.3M+13.1%3226%Sales↑ · Stores↑ · Per store↑
2023Q1₩8,542.4M+50.2%77+13.2%₩110.9M+32.7%2326%Sales↑ · Stores↑ · Per store↑
2022Q4₩8,710.8M+26.3%78+14.7%₩111.7M+10.1%9126%Sales↑ · Stores↑ · Per store↑
2022Q3₩7,405.7M+36.5%71+2.9%₩104.3M+32.7%9327%Sales↑ · Stores→ · Per store↑
2022Q2₩6,235.9M-2.7%67-2.9%₩93.1M+0.2%4525%Sales→ · Stores→ · Per store→
2022Q1₩5,686.2M-2.2%68-2.9%₩83.6M+0.7%2225%Sales→ · Stores→ · Per store→
2021Q4₩6,897.5M68₩101.4M2325%
2021Q3₩5,424.5M69₩78.6M1125%
2021Q2₩6,412M69₩92.9M0125%
2021Q1₩5,815.5M70₩83.1M4324%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.