SEOUL COMMERCIAL AREA

홍대입구역 3번 Neighbourhood area

Mapo-gu (마포구) 서교동· Area 49,371 m² · Area code 3110564 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩30M▲ +0.1% YoY
Stores4▼ -20.0% YoY
Sales per store₩7.5M▲ +25.1% YoY

Reading this area Stores fell 20.0% from a year earlier while estimated sales held at +0.1%, so sales per store rose 25.1%. (vs a year earlier: Sales→ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2024 Q2 → 2025 Q4
Estimated sales▲ +211.1%
Stores▼ -20.0%
Sales per store▲ +288.9%
Market size
Estimated sales (quarter)
₩30M
vs 2024Q4
+0.1%
Estimated transactions
1,696
Per-store economics
Estimated sales per store
₩7.5M
vs a year ago
+25.1%
Per transaction
₩18K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩9.6M – ₩30M
20212022202320242025
₩30M
Stores3 – 6
20212022202320242025
34
Sales per store₩1.9M – ₩7.5M
20212022202320242025
₩7.5M
Openings0 – 2
20212022202320242025
10
Closings0 – 1
20212022202320242025
11
Franchise share0% – 33%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +0.1%, stores YoY -20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
-20.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (25%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩30M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩7.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1411%
  • 14–1758%
  • 17–2131%
  • 21–240%
Age
  • 10s7%
  • 20s63%
  • 30s20%
  • 40s4%
  • 50s6%
  • 60+0%
Weekday / weekend
  • Weekday42%
  • Weekend58%
Day of week
  • Mon8%
  • Tue1%
  • Wed11%
  • Thu11%
  • Fri11%
  • Sat28%
  • Sun30%
Gender
  • Male14%
  • Female86%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩30M+0.1%4-20.0%₩7.5M+25.1%010%Sales→ · Stores↓ · Per store↑
2025Q3₩30M0.0%4-33.3%₩7.5M+50.0%0025%Sales→ · Stores↓ · Per store↑
2025Q2₩29.1M+201.5%4-20.0%₩7.3M+276.9%1125%Sales↑ · Stores↓ · Per store↑
2025Q1₩29.4M40.0%₩7.4M0125%
2024Q4₩30M5+25.0%₩6M0120%
2024Q3₩30M6+20.0%₩5M1017%
2024Q2₩9.6M50.0%₩1.9M1020%
2024Q140.0%0025%
2023Q440.0%0125%
2023Q35+66.7%0020%
2023Q25+25.0%1020%
2023Q14-20.0%0025%
2022Q44-20.0%1025%
2022Q33-40.0%0133%
2022Q24+33.3%0125%
2022Q15+66.7%0020%
2021Q451020%
2021Q35200%
2021Q23000%
2021Q13110%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.