SEOUL COMMERCIAL AREA

홍대입구역 3번 Neighbourhood area

Mapo-gu (마포구) 서교동· Area 49,371 m² · Area code 3110564 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

네일숍 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores5▼ -16.7% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2024 Q2
Estimated sales▼ -81.7%
Stores▼ -20.0%
Sales per store▼ -77.1%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩128K – ₩900K
20212022202320242025
₩697K
Stores5 – 10
20212022202320242025
105
Sales per store₩16K – ₩100K
20212022202320242025
₩70K
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-16.7%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩494K
Stores 2024 Q1 → 2025 Q4
105
Sales per store 2024 Q1 → 2025 Q4
₩49K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–210%
  • 21–24100%
Age
  • 10s0%
  • 20s100%
  • 30s0%
  • 40s0%
  • 50s0%
  • 60+0%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon0%
  • Tue0%
  • Wed0%
  • Thu100%
  • Fri0%
  • Sat0%
  • Sun0%
Gender
  • Male0%
  • Female100%

Each split's share of estimated sales in 2024 Q2.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q45-16.7%000%
2025Q35-16.7%000%
2025Q25-37.5%010%
2025Q16-40.0%000%
2024Q46-40.0%000%
2024Q36-40.0%020%
2024Q2₩128K8-20.0%₩16K020%
2024Q1₩494K10+11.1%₩49K000%
2023Q410+11.1%000%
2023Q3₩319K-47.6%10+11.1%₩32K-52.9%000%Sales↓ · Stores↑ · Per store↓
2023Q210+11.1%100%
2023Q190.0%000%
2022Q4₩778K90.0%₩86K000%
2022Q3₩610K+61.5%9-10.0%₩68K+79.5%000%Sales↑ · Stores↓ · Per store↑
2022Q2₩639K+69.2%9-10.0%₩71K+88.0%000%Sales↑ · Stores↓ · Per store↑
2022Q1₩900K+29.2%9-10.0%₩100K+43.5%000%Sales↑ · Stores↓ · Per store↑
2021Q49010%
2021Q3₩377K10₩38K000%
2021Q2₩377K10₩38K000%
2021Q1₩697K10₩70K010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2024-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.