SEOUL COMMERCIAL AREA

홍대입구역 3번 골목상권

마포구서교동· Area 49,371 m² · Area code 3110564 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,801.9M▼ -7.1% YoY
Stores18▼ -18.2% YoY
Sales per store₩155.7M▲ +13.5% YoY

Reading this area Estimated sales fell 7.1% from a year earlier and stores fell 18.2%. Sales per store are up 13.5%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +44.8%
Stores±0.0%
Sales per store▲ +44.8%
Market size
Estimated sales (quarter)
₩2,801.9M
vs 2024Q4
-7.1%
Estimated transactions
297,685
Per-store economics
Estimated sales per store
₩155.7M
vs a year ago
+13.5%
Per transaction
₩9K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,934.5M – ₩3,274.8M
20212022202320242025
₩1,934.5M₩2,801.9M
Stores18 – 26
20212022202320242025
1818
Sales per store₩101.1M – ₩155.7M
20212022202320242025
₩107.5M₩155.7M
Openings0 – 3
20212022202320242025
30
Closings0 – 4
20212022202320242025
03
Franchise share0% – 11%
20212022202320242025
11%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -7.1%, stores YoY -18.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
18
vs a year ago
-18.2%
Franchise share
0% (0/18)
Movement
Openings (rate)
0 (0%)
Closings (rate)
3 (17%)
Net store change
−3
Estimated sales 2024 Q1 → 2025 Q4
₩2,594.1M₩2,801.9M
Stores 2024 Q1 → 2025 Q4
2318
Sales per store 2024 Q1 → 2025 Q4
₩112.8M₩155.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–069%
  • 06–110%
  • 11–144%
  • 14–177%
  • 17–2138%
  • 21–2442%
Age
  • 10s3%
  • 20s35%
  • 30s28%
  • 40s18%
  • 50s12%
  • 60+4%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon9%
  • Tue11%
  • Wed13%
  • Thu12%
  • Fri18%
  • Sat24%
  • Sun12%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,801.9M-7.1%18-18.2%₩155.7M+13.5%030%Shrinking
2025Q3₩2,824.6M-6.9%20-9.1%₩141.2M+2.4%005%Shrinking
2025Q2₩2,820.3M-2.6%20-16.7%₩141M+16.9%115%Possible recovery
2025Q1₩2,866.6M+10.5%20-13.0%₩143.3M+27.1%145%Mixed
2024Q4₩3,017.3M+14.0%22-8.3%₩137.1M+24.3%009%Mixed
2024Q3₩3,034.7M+7.7%22-12.0%₩137.9M+22.4%029%Mixed
2024Q2₩2,896M+4.1%24-7.7%₩120.7M+12.8%108%Mixed
2024Q1₩2,594.1M-13.6%23-4.2%₩112.8M-9.9%019%Shrinking
2023Q4₩2,647.5M-15.6%24+4.3%₩110.3M-19.1%018%Possible crowding
2023Q3₩2,817.8M-13.2%25+13.6%₩112.7M-23.6%018%Possible crowding
2023Q2₩2,780.6M-15.1%26+18.2%₩106.9M-28.2%208%Possible crowding
2023Q1₩3,002.9M+35.0%24+9.1%₩125.1M+23.8%108%Growing
2022Q4₩3,136.1M-3.1%23+4.5%₩136.4M-7.3%219%Possible crowding
2022Q3₩3,244.7M+32.2%22+10.0%₩147.5M+20.2%119%Growing
2022Q2₩3,274.8M+31.4%22+22.2%₩148.9M+7.5%119%Growing
2022Q1₩2,223.8M+15.0%22+22.2%₩101.1M-5.9%109%Competition inflow
2021Q4₩3,235.3M22₩147.1M315%
2021Q3₩2,453.8M20₩122.7M315%
2021Q2₩2,492.1M18₩138.4M016%
2021Q1₩1,934.5M18₩107.5M3011%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.